new-balance-apparel lead
CNN  — 

Fashion should be as much about practicality as it is about expression. That’s why the New Balance Essentials collection is actually worthy of a spot in your wardrobe — today, tomorrow and years from now. These timeless pieces never go out of style, but they also offer the performance technology you’ll need to keep you moving forward at the gym, on the street and anywhere else.

New Balance is where athletes, fitness enthusiasts and trendsetters have always gone to find new and exclusive apparel, from the aforementioned Essentials pieces to the key lifestyle sneaks that pair effortlessly alongside them. What’s more, since it went independent in 1906, this brand has always found ways to give back to the community — like with its creative, skillful associates from around the world who participate in hands-on projects with New Balance Foundation charities.

From March 14 to March 31, you can save 10% and get free shipping when you enter code NBCNN10 at checkout (though some exclusions apply). Check out some can’t-miss releases from the New Balance Essentials collection, plus some cult-favorite sneakers to complete the look.

Top classics from the NB Essentials Collection

NB Essentials Stacked Logo Tee (Originally $27.99, $25.19 with code NBCNN10; New Balance)

NB Essentials Stacked Logo Tee

Available in six different colors, this Stacked Logo tee features a cotton jersey fabric with a screen-printed logo. (In order to meet New Balance’s green leaf standard, 50% or more of its materials come from environmentally preferred sources.) With its short sleeves and athletic fit, it’s timeless and pairs well with everything from jeans to leggings — and you can even restyle it as a comfy, casual dress when you buy it in a larger size.

NB Essentials Stacked Logo Po Hoodie (Originally $59.99, $53.99 with code NBCNN10; New Balance)

NB Essentials Stacked Logo Po Hoodie

The Stacked Logo Po hoodie showcases the same iconic logo but on a laid-back sweatshirt made from cotton-polyester French terry fabric. As a result, it’s soft and durable — and the relaxed fit drapes across the chest and waist so you can go about your day with flexibility. Get it in your choice of eight different colors and sizes from XS to 5XL.

NB Essentials ID Legging (Originally $32.99, $26.91 with code NBCNN10; New Balance)

NB Essentials ID Legging

These are not your average leggings. For one, they’re made from a blend of cotton and spandex, so they’re stretchy, breathable, comfortable and skin-friendly. For another, they feature striped stretch tape on the outer legs as well as a box logo on the thigh. The fixed silhouette may be high-rise for coverage and security, but it still allows for a full range of motion, whether you’re running errands or doing reps.

Top lifestyle and classic NB sneakers

Made in USA 993 (Originally $184.99, $166.49 with code NBCNN10; New Balance)

Made in USA 993

“Wow, I have bought NB for decades — but these shoes are spot-on [and] as good as it gets,” writes one of almost 700 reviewers. Another says, “This is a perfectly modernized version of an extremely capable, durable and stylish running shoe.” The Made in US 993 running shoe is a favorite from the legendary 990 series; it features a shock-absorbing midsole, superior cushioning, a suede and mesh upper and a fully rubber outsole with a reinforced heel for slip resistance and durability. These shoes come in four colors, 18 sizes and five widths.

624 (Originally $74.99, $67.49 with code NBCNN10; New Balance)


According to reviewers, these 624 cross-trainers require “no breaking in” and are great for the “gym and/or daily walks,” though some buyers love them so much they wear them “seven days a week.” The white leather upper is always on-trend, while the foam midsole and EVA heel pocket keep you comfortable and supported all day long. Most importantly, those who have been wearing this style for “over 15 years” say that the comfort and quality have never, ever declined.