Why did thousands of Brazilian politicians change their race?

Updated 10:31 AM ET, Sat April 10, 2021

(CNN)Last year, more than 43,400 politicians in Brazil declared themselves to be a different race than in previous election years.

Since 2014, Brazil has required electoral candidates to declare their "color/race," picking from among "Black," "White," "Brown," "Yellow," and "Indigenous." A CNN analysis of data published by the Electoral Justice, which organizes elections, shows that one in four candidates who ran for office in a previous election declared a different "color/race" in 2020 from previous such filings.
The changes in politicians' self-identification reflect Brazil's rich diversity and mirror the country's evolving view on how to recognize and define demographic categories throughout its history. They also coincide with a new electoral rule that directs additional funding and visibility to Black and Brown candidates' campaigns.
Interviews with several Brazilian candidates revealed a range of reasons for race changes -- some said they or campaign officials had simply made a mistake while filling their candidacy form, some said their family background gave them a claim to multiple racial groups, and some said they had recently started to feel a sense of belonging in a new racial category.
Brazilian politicians do "have some latitude to fluctuate on how they present themselves" in order to connect with supporters, Andrew Janusz, a political scientist at the University of Florida who has studied the race changes of candidates extensively, told CNN. Nevertheless, "individuals don't have total freedom of choice, so if someone is really fair-skinned, they might not be able to say that they are Black, for example," he said.
Official demographic categories in Brazil have traditionally focused on what demographers call marca -- each individual's external appearance -- rather than family origins, unlike the US.
The most common racial change for politicians last year was from White to Black or Brown, a shift made by more than 17,300 candidates. But vast numbers of candidates also moved in the opposite direction: About 14,500 switched from Black or Brown to White -- the second-most common change.
Adriana Collares, who ran for city council in Porto Alegre, told CNN that her racial declaration changed only because her previous party had mistakenly described her as White in 2016, against her wishes.
"I never considered myself White, but there was no name for what I was," she says. "I never felt like I had the right to call myself Black. I was always recognized as 'tanned,' as 'mulatta,' as anything but Black. Then came this term, 'Pardo,' and I found my place in the world."
"Pardo" translates literally to "Brown," but can also mean mixed-race. Though not commonly used colloquially among Brazilians, it has been used by national statistics agency IBGE, including in the census, as an official category since the 1950s, and is currently the largest group in Brazil.
Since the 2016 election, Collares left her old party and moved to a new one. In the 2020 election, she again requested to be described as Brown. This time, the party respected her choice.
In contrast, Adriana Guimarães, who ran for city council in Manaus, switched her racial declaration in the opposite direction. She told CNN that she selected Brown in 2016 after being ideologically conditioned by the left.
"In Brazil, we have a mixture of races. In my case, I also have that mixture, of Black, White, and Indigenous. But under Lula and Dilma, there was a push for Brazilians to identify as Brown," she said, referring to campaigns sponsored by the administrations of former presidents Luiz Inácio Lula da Silva and Dilma Rousseff that described Brazil as a mixed-race nation.
After an economic crisis and a corruption scandal hit the country in the early 2010s, Guimarães, like many other Brazilians, began to embrace a more conservative view of the world. She was also reacting to what she perceived as government overreach in the private sphere.
"I started participating in conservative movements," she says. "I started researching conservatism, reading about Ronald Reagan in the United States and Margaret Thatcher in the United Kingdom, and I ended up noticing that I'm conservative."
She also noticed her racial identity in a new way. "My race change happened due to my new political ideology," says Guimarães, now a supporter of President Jair Bolsonaro.
In 2020, she declared herself White.
"I could say that I'm Parda because my grandmother was Black. But my color is White. My color is not Parda. I'm not a 'neutral burned Yellow.' I believe that saying that I'm Parda is like saying that I'm neutral. But I have my position, I have my strength, I'm not neutral. It's the same thing with that neutral gender. It's like being undecided," she said.

Picking an identity

Brazil's official racial categories have evolved over time, and some contemporary efforts to change them are part of a broader push to rectify inequalities rooted in the country's history.
Slavery lasted longer in Brazil than in other places in the West, and involved more people than in other countries in the Americas -- of the 10.7 million slaves who arrived alive on the continent, about 5.8 million were brought to Brazil, compared to about 305,000 taken to the United States, according to the Slave Voyages database.
"Violence has characterized Brazilian history since the earliest days of colonization, marked as they were by the institution of slavery," write Heloisa Starling and Lilia Schwarcz in their history "Brazil: A Biography." Even after slavery ended, "its legacy casts a long shadow." To this day, the country continues to suffer from steep social and racial inequality.
While the nation shows "cultural inclusion" -- exemplified in diverse participation in popular traditions like samba, football, and capoeira -- they warn that "social exclusion" still means that "the poor, and above all Black people, are the most harshly treated by the justice system, have the shortest life span, the least access to higher education, and to highly qualified jobs."
That exclusion can be seen in politics too. According to the national statistics agency, Black and Brown people are the majority in Brazil, but in 2018 made up only about 40% of candidates for Congress. The disparity increased even more after the election -- only about 25% of successful candidates were Black or Brown, according to the Institute of Socioeconomic Studies, an independent research institute. Brazilian legislators elected in 2018 were overwhelmingly White.
In the early 2000s, then-president da Silva created a government agency to promote racial equality, and in the early 2010s, his successor Rousseff approved ambitious affirmative action programs to address lingering racial inequality, including the 2012 law that reserves spots for poor, Black and Brown, and Indigenous students in federal universities and federal technical high schools, and the 2014 law that reserves 20% of public service jobs for Black and Brown applicants.
These initiatives became rarer under the right-wing administration of later president Michel Temer and the current far-right administration of Bolsonaro. So progressive politicians have sought to advance social equality by pushing judges to interpret existing legislation, including the constitution, which repudiates racism.

Putting money behind representation in politics

In 2018, a group of female senators and deputies asked Brazil's Superior Electoral Court to rule on whether male and female candidates should receive funding and advertising proportionally.
Judge Rosa Weber, who ruled in their favor, wrote in her decision that the Superior Electoral Court "had been trying to encourage female participation in politics," but existing measures had not done enough.
When it comes to funding and advertising, she wrote, proportionality mattered -- meaning that if a party has 30% of female candidates, those women should get 30% of the party's total allocated funds and 30% of its airtime. The new rule was approved in time for the 2018 federal election.
Two years later, the same court received a similar inquiry from Benedita da Silva, a deputy in Congress and an iconic Black politician in Brazil, who asked the court if there should be a minimum quota for Black and Brown candidates within parties, and the same proportional mechanism for their funding and airtime. The court denied the quota, but approved the proportionality.
These rules could make a significant difference in driving funds to some candidates from underrepresented groups and even increase their chances of being elected, says Luciana Ramos, a professor of law at Fundação Getúlio Vargas who has tracked the application and impact of the two new parity rules.
Tracking how political parties manage their electoral decisions is relevant in Brazil because most party activities and electoral campaigns are publicly funded. In 2020, Brazilian political parties received a total of R$3 billion ($540 million) from national coffers.
Politicians also get free airtime on television and radio. Last year, that was at least 1h30 per day distributed among parties for about 30 days before the election, according to figures published by the Electoral Justice.
In part because of the new racial equality rule, in part because of Black Lives Matter protests in Brazil and around the world, and in part because of growing awareness of racial inequality issues, more attention has been paid to the declarations of candidates in 2020 than in previous cycles.
Some politicians are clearly sensitive to the scrutiny. Kelps Lima, who ran for mayor of Natal and declared himself as White in 2016 and Black in 2020, answered a broad question about his race change with a vigorous denial that it had anything to do with funding.
"I declare to be Black since always and I NEVER USED QUOTAS in any moment of my life," he wrote to CNN. "In 2016, the party made a MISTAKE and declared me as WHITE." Lima added that he didn't use campaign funds reserved for Black and Brown candidates and said that he had declared to be Black in two previous elections.
A small portion of politicians who changed race in 2020 had made consistent declarations until that year: CNN's analysis identified about 360 candidates who declared themselves White for two or three elections, between 2014 and 2018, then changed their race to Black or Brown as the new racial equality rule came into force in 2020.
"I owed this to my origins," said Marcio Souza, a candidate for city council in Porto Alegre who identified as White in two previous elections before changing to Black. "I'm absolutely a result of miscegenation," he w