Restaurant workers and bartenders in need are getting 'adopted' through Facebook

Spencer Platt/Getty Images

(CNN)The restaurant industry is among the hardest hit by the coronavirus pandemic. In communities across the US, people are "adopting" restaurant workers on social networks to help alleviate their hardships.

A search for "Adopt a Server" groups and pages on Facebook yields over 40 results across locations in the United States, from New Jersey to Kentucky, Missouri, California, Florida, and others.
In the Pittsburgh area, over 1,000 people have joined the "Adopt a Server/Bartender Allegheny County" group since it was created before Thanksgiving.
Erin Matuch, a 32-year-old living in Pittsburgh who worked as a server in her college years, created the group after reading about a similar initiative in a different state.
    "I can't imagine what they're going through right now," Matuch told CNN.
    Matuch runs her own business from home, selling screen-printed t-shirts, and uses Facebook to promote her activity. She decided to use her skills on the platform to launch the community and spread the word, after noticing there were no such groups in her area.
    She approves each post in the group, giving tips to folks submitting requests for help on what information to share, as well as connecting helpers to people who need assistance. Most need cash, and help buying groceries and household supplies, Matuch said.
    "The group is growing every day and people are helping each other every day. Servers are even helping each other with the little they have," she told CNN.
    Similar efforts have cropped up on social media to support other groups of people hit hard by the pandemic, from single moms to teachers, to health care workers.
    "We've certainly seen people come together in groups to help others during the pandemic, particularly in local communities," Leonard Lam, a Facebook spokesperson, told CNN.
    Last year, people raised more than $100 million for Covid-19 causes through Facebook and Instagram, according to Facebook.

    Helping in more ways than one

    Matuch believes the group provides more than just a helping hand for those who need it: "It also helps them to know they aren't alone, there are others in the same boat, and it isn't their fault."
    In Pennsylvania, where Matuch's group operates, a three-week ban on indoor dining went into effect on December 12 and was lifted on January 4. Currently, indoor dining is allowed at 50% or 25% reduced capacity, depending on restaurants self-certifying their adherence to relevant guidance on curbing the spread of Covid-19.
    Tara Allen, a 39-year-old who worked as a cook, server and bartender at a bar in Meadville, two and a half hours north of Pittsburgh, told CNN she lost her job when the temporary ban went into effect.
    "When the time came to come back I didn't get put back on the schedule," Allen said. During the pandemic, Allen lost two jobs, but this time she didn't qualify for unemployment insurance, she said.
    She found relief in the Facebook group created by Matuch, with people helping her pay for her stay at a hotel and for household needs while she is in between apartments and starting a new job she was able to find, Allen explained.
    Along with material support, the most important thing Allen said the group provided was "the feeling of safety, and that I'm not a burden either."
    "Bumps in the road happen, and I've had a Pennsylvania pot-holed road," Allen said.

    A crisis on top of a crisis

    The magnitude of the crisis in the restaurant industry cannot be overstated, and it exposed an already vulnerable work force that relies on tips for a large portion of their income.
    About 110,000 restaurants across the country, or 17% of the total are permanently closed or experiencing long-term closures, according to the National Restaurant Association. The group wrote to Congress last month to request they enact an industry-specific coronavirus relief package.
    Just in the past month, employment in food services and drinking places declined by 372,000, according to data released on Friday by the Bureau of Labor Statistics (BLS).
    Over 5.4 million jobs in food services and drinking places were lost between March and April 2020, the biggest monthly decrease over the course of the pandemic according to BLS data. While many of those jobs were restored, overall, since February 2020, over 2.4 million jobs in the industry were lost, BLS estimates.
    "During the pandemic, workers were devastated," Saru Jayaraman told CNN. She is the president of One Fair Wage, a national nonprofit that advocates for tipped workers, and the director of UC Berkeley's Food Labor Research Center.
    "Even prior to the pandemic, this was both the second largest and absolutely fastest growing work force of 13.6 million restaurant workers in the US, but has been the nation's absolute lowest paying workforce for decades," she said.
    According to Jayaraman, 70% of tipped workers in America are women. "They're largely single mothers, women of color, really struggling to make ends meet before the pandemic because they earned a sub minimum wage and were reliant on tips."
    As the federal minimum wage for tipped workers has stayed stagnant at $2.13 an hour since 1991, there are only seven US states that require employers to pay tipped workers the full state's minimum wage before tips. That's not the case in the other 43 states.
    Biden touts gender parity and diversity of his Cabinet