Raise your glass! This Nigerian company wants to change how locally made gin or 'ogogoro' is perceived

Pedro's is creating what it describes as Africa's first premium ogogoro.

Lagos, Nigeria (CNN)Ogogoro is a West African alcoholic drink extracted locally from palm trees often served to guests or consumed in local bars, and at social events in Nigeria.

The local gin also has traditional appeal and is used in traditional wedding ceremonies in some regions of the country by fathers of the bride as a form of offering to bless the union of the newlyweds.
But Nigerian company Pedro's, founded by Lola Pedro and Chibu Akukwe, is producing and refining the drink made from palm saps for a broader market.
    Pedro said she became interested in producing ogogoro in 2013 after spending time in countryside communities in the country.
      "I was doing research work in the south-south region, every day after work I'd be with villagers drinking this ogogoro. And that's when I started thinking, why have we not massively produced and elevated this drink? Other countries who have vodka or whiskey have elevated it to something people can be proud of," she told CNN.
        Pedro said she began collecting samples of the gin from different parts of the country and sent them to alcohol distilling experts abroad.
        She later found a master distiller and launched Pedros' ogororo in 2018. She describes the gin as Africa's first premium ogogoro.
          More than anything else, Pedro says she wants West Africans, particularly Nigerians, to change how they perceive the drink.
          Many people believe that because it is a locally made gin, it's only suitable for low-income earners, she said.