British-Nigerian actress shines a light on colorism in Netflix documentary

Beverly Naya and 'Skin' director Etim Effiong on the set of the documentary.

Lagos, Nigeria (CNN)To explore colorism in Africa, British-Nigerian actress Beverly Naya has produced a documentary on Netflix titled "Skin."

Unlike racism, colorism is the discrimination of people based on skin shades and is prevalent among people of the same ethnic or racial group.
"Skin," an hour-long documentary, compiles the stories of Black women in Nigeria who have been treated differently for having dark skin. They speak openly about the pressures of being defined by their skin color.
In many parts of Africa, light skinned women are considered more beautiful. Contrary to their dark skinned counterparts, they are likely to succeed in fields like entertainment, marketing and the tourism industry.
    Naya told CNN she was inspired to produce the documentary because she suffered low self-esteem when she was bullied for her skin color while growing up in the United Kingdom.
    "I had crooked teeth and I had really bad eczema," said Naya, whose full name is Beverly Ifunaya Bassey. "And even though I fixed my teeth and my skin cleared over time, the damage had already been done to my mental state and how I saw myself. So as I got older, I realized that I just didn't feel beautiful."
    Naya said that in her early 20s she began to work on regaining her self confidence by learning to love herself and launching an anti-bullying campaign.
    "I want to inspire young people to love themselves. And I decide to use my documentary, 'Skin,' because I didn't want to restrict my message to a small community. I knew it was important to get the message further," Naya said.

    Media representation of dark skin

    A preference for light skinned societies dates to slavery in the 1600s, according to a 2020 report published in the journal E-International Relations.
    Slave masters had a special preference for slaves with lighter skin, who were assigned less difficult indoor tasks as opposed to often horrifying outdoor duties, according to the report.
    Naya, 31, says media portrayals of dark skinned people has contributed to colorism.
    "In magazines, like a charity ad, for example, you see a poor dark-skinned child begging for donations, but on the front of the same magazine there is a light-skinned beautiful child portrayed as beautiful," she said.
    "It subconsciously registers in the mind of a child that Black is poor and light skin is beautiful. The way that information is received can affect the mind," she said.
    In the documentary another British-Nigerian actress, Diana Yekini, recalls being told in 2017 by a lighting technician on a movie set in Nigeria that if she didn't bleach her skin to become lighter, she would stop getting jobs.
    Yekini said social perceptions around skin color have seeped into the entertainment industry, where many dark-skinned women are denied roles.
    "The issue is that regardless of how amazing you were, you could kill it, you could be fabulous, you could be what they want secretly, but if you're not fair, that's it," she said in the documentary.

    Skin bleaching

    Dr. Shakirat Gold-Olufadi, a dermatologist at the University College Hospital in Ibadan, Nigeria, says that one way that dark-skinned women dodge discrimination is by using skin bleaching or whitening agents.
    She says some body creams and toners have high bleaching components and are used by women to achieve lighter skin.
    "Some people think that people with fairer skin are more attractive, so they start bleaching their skin to feel that way," she told CNN.
    The global market for skin lighteners will reach $31.2 billion by 2024, with huge markets in Asia, the Middle East and Africa, according to Global Industry Analysts.
    Additionally, bleaching products are the fourth most sought after household item by African women after staples like soap, milk and tea, according to a report by the University of Washington.
    Why does Bollywood use the offensive practice of brownface in movies?