Brands are now also giving thanks directly to the people putting themselves on the line to fight the pandemic, with special discounts for essential workers.
CNN —  

Lots of companies are already helping to support coronavirus relief efforts, offering millions in donations or using their resources to make supplies like masks and hand sanitizer. But many brands are now also giving thanks directly to the people putting themselves on the line to fight the pandemic, with special discounts for essential workers.

That means that if you’re a medical professional or first responder, you can find savings on a variety of products that might make life a little easier right now. Most discounts can be found on shoes and athletic apparel, which makes sense given that many of these workers are on their feet all day and require comfortable, supportive clothing. But there are also deals on everything from mattresses to doughnuts, with brands like Purple offering up their own forms of fuel to help essential workers take on each day on the front lines.

Most discounts extend to all hospital staff and first responders (including police, firefighters and EMTs). Teachers are eligible for plenty of deals as well, as are some retirees. If you’ve been involved at all in helping curb the pandemic, it’s definitely worth looking into the deals below to see if you qualify for special savings.

Do note that these discounts all require proof of eligibility, either through emailed documentation or verification via a service like or SheerID. Instructions are included on all the discount pages linked below.

Even if you’re not eligible for these discounts, you might want to support these retailers to thank them for providing tangible support to the people on the front lines.

Shoes and apparel


Adidas: Medical professionals, first responders and members of the military all get 30% off their purchases. Professional verification is required via

Allbirds: Health care workers can purchase final-sale pairs from a special collection at a discounted price using code HEALTHCAREHERO.

Asics: Medical professionals and first responders get 40% off any full-priced product. You must first create an Asics account using your professional email.

Clarks: Clarks offers a military and a first responder discount for active police, fire and EMT customers and also teachers. Customers can verify their eligibility through

Dagne Dover: Health care workers, teachers and members of the military all get 20% off Dagne Dover’s collection of chic, high-quality bags, backpacks and wallets.

Danform Shoes: Health care workers can use the code SUPERHERO20 for 20% off online footwear purchases.

Dooney & Burke: Nurses, doctors and first responders can get 15% off their entire orders from Dooney & Burke.

Helly Hansen: Health care professionals can get a one-time 50% off discount code that is valid until December 31, 2020.

Jansport: Until December 31, 2020, health care workers, first responders and military in the United States can get a 20% discount after successful verifying through SheerID.

L.L.Bean: Medical professionals, including doctors, nurses, technicians, medical researchers, hospital workers and other professionals in the medical field can redeem a promo code for 15% off after confirming their status through SheerID.

Madewell: All first responders, medical professionals and military personnel receive 15% off online and in-store orders. The promo code is valid for one full calendar year.

Merrell: The footwear company is offering a 20% discount off all products for all medical workers.

Nike: First responders and medical professionals (including technicians and researchers) get 20% off most items on Nike’s website. The discount can be used up to four times per month, and Nike uses SheerID to verify employment status.

Puma: Doctors, nurses and first responders can take 20% of their entire orders when they verify through

The North Face: The outdoor outfitter is offering a range of health care workers 50% off nonsale items, both online and in retail stores (once they reopen, that is) now through December 31. You must register with SheerID to confirm your eligibility.

Third Love: Military personnel, veterans, medical professionals, first responders, and teachers can all receive 15% off on all items from the undergarment company using a one-time coupon code.

Reebok: First responders, teachers, nurses and military all get 50% off their purchases, with no item exceptions. You must verify your status with

Under Armour: First responders, health care professionals and educators get 20% off all purchases after verifying their employment with However, now through November 16, that discount is up to 40%. A broad range of workers is included, so check out the full details here.

Vineyard Vines: Medical workers get 15% off their orders. A professional ID is required, and it will take one to two hours to be approved and receive your discount code.

Health and wellness


Headspace: The mindfulness and meditation app is offering free subscriptions for all health care professionals working in public health settings. The subscription is good for all of 2020, and you’ll need your National Provider Identifier or another form of professional verification to sign up.

Ollie: First responders and medical professionals get 50% off three boxes of Ollie dog food, so you won’t have to worry about feeding your pup. Just verify with at checkout and the discount will automatically be applied.

Sittercity: All those working on the front lines of the crisis are eligible for three free months of Sittercity Premium, which connects families with trusted child care.

Talkspace: Doctors, nurses and social workers who have been impacted by Covid-19 get free access to the therapy app’s unlimited messaging plan.

Theragun: Theragun sells high-end percussive therapy devices — essentially intense vibrating massagers meant to help with muscle recovery. All health care workers can get 20% off any regularly priced Theragun device or TheraOne CBD product.

Yeti: Yeti is offering special discounts to all military members and veterabs, first responders, nurses and government officials verified through

Travel and transportation services


Airbnb: The company is waiving all fees for the first 100,000 stays in its new Frontline stays program. Individuals must first submit professional information to Airbnb to confirm their eligibility, after which they can book directly with hosts.

BP and Amoco: First responders, doctors, nurses and other hospital workers can all save up to 15 cents off every gallon for 60 days at BP and Amoco stations. Be sure to verify your eligibility with before fueling up.

Choice Hotels: Essential health care workers, first responders, transit employees and more can receive discounted room rates at participating hotels.

Citi Bike: Critical workers living or working in New York City are eligible for a free 30-day Citi Bike membership.

GM: GM has extended its preexisting first responder discount to include health care professionals. Chevy, Buick, Cadillac and GMC are all participating GM brands that you can purchase at a discount through January 4, 2021.

Wyndham Hotels: All essential workers — including health care workers, delivery drivers, grocery clerks and more — get a free instant membership upgrade to Gold status.

Food and drink


Cumberland Farms: Medical workers, first responders, hospital staff and active duty military can get a free coffee, any size, hot or iced.

Home Chef: The meal kit delivery service is offering 50% off your first purchase for medical personnel, first responders, military and teachers. The maximum discount is $60 per sale, and subsequent orders will be discounted by 10%. Verification is completed using


Tuft & Needle

BlanQuil: Health care workers, military personnel and first responders can all snag 40% off BlanQuil’s popular weighted blankets (or anything else on the website).

Lovesac: First responders, health care workers, teachers and military can redeem an offer code for 5%. Lovesac uses Sheer.ID to verify eligibility.

Leesa: First responders, educators, students and members of the military get the brand’s biggest discount ever, but you’ll need to call them.

Purple: With 10% off any order of full-priced merchandise, Purple offers yet another opportunity for health care professionals to potentially save hundreds on a new mattress.

Tuft & Needle: Another popular mattress option, Tuft and Needle is offering a 15% discount to health care workers, first responders and veterans.

Tech and wireless services


AT&T: First responders, veterans and military can get 50% savings on six months for new individual first responders on FirstNet.

Samsung: Samsung is offering 30% off new purchases to first responders and health care professionals.

Sonos: The audio retailer is offering first responders and healthcare workers a single-use 15% discount on their products and accessories.
Verizon Wireless: Verizon recently expanded its Those Who Serve discount to include nurses and teachers, in addition to first responders and military. Unlimited plans start at $30 per month.

To find great deals that are available to everybody, check out CNN Coupons.