On a brightly lit stage, two male K-pop stars with glowing skin and perfectly coiffed hair are nibbling either end of the same long, chocolate stick.
As the stick gets smaller and smaller, they get closer and closer – and eventually a fellow K-pop idol pulls them into a kiss.
In South Korea’s glitzy, highly manufactured music industry, these kinds of scenes are not uncommon. As long as it’s only for show, that is.
Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and compared to nearby democracies like Japan and Taiwan, the country is less accepting of same-sex couples.
Taiwan has introduced same-sex marriage – and although Japan hasn’t done the same, some cities issue same-sex partnership certificates, though they’re not legally binding.
There’s no such option in South Korea. There, homosexual sex is not banned, but it is illegal in the military, where almost all men must complete a stint of compulsory conscription.
Despite all that, same-sex K-pop idols regularly play-act romance. On stage, they dance intimately with one another or gaze into each other’s eyes. In video clips, it’s not uncommon to see them playing games that result in them grazing lips, then dramatically recoiling to show that it was all just play.
That apparent contradiction is no accident.
Although major labels are afraid to let stars be open about their sexuality for fear that they will hurt their career, they allow – and sometimes encourage – stars to touch each other in public.
“It’s kind of sad,” said Jungmin Kwon, an academic who wrote a book called “Straight Korean Female Fans and Their Gay Fantasies.”
“On the one hand it looks like the industry is very open minded to shipping culture,” she told CNN, referring to the culture among fans of imagining relationships between their favorite stars – including gay relationships. “On the other hand, they’re not that much … If you come out, your fans will be so infuriated.”
To understand what’s going on, you need to go back to the 1990s.
For decades, South Korea had been under military rule. It wasn’t until 1993 that the country’s first elected civilian president took office, ushering in a new era of economic growth, technological development, and a blossoming entertainment sector – including the first K-pop idols.
Teenagers were hungry to consume everything about their favorite stars. But it was a time before social media, and stars didn’t share as much about their lives as they do now.