CNN —  

Show your skin some love with Valentine’s Day deals on Belei. Amazon introduced this in-house beauty brand, to much acclaim last year, but now, you can get in on the effective-yet-affordable skin care action for even less than usual, since the entire line is currently up to 25% off.

The most significantly marked down items are three new kits from the brand. The Be Bright Duo combats dullness and dehydration with a vitamin C moisturizer and serum, plus hyaluronic acid, and the Hydrating Duo helps lock in moisture while fighting fine lines and uneven skintone thanks to a Bio-Complex moisturizerm ferulic acid, vitamin C and vitamin E. Meanwhile, the Blemishes Be Gone Duo includes a spot treatment and dark spot solution serum to help those with acne-prone skin.

  • Belei Be Bright Daily Duo Kit ($37.50, originally $50;
  • Belei Blemishes Be Gone Duo Kit ($26.25, originally $33;
  • Belei Daily Hydrating Duo Kit ($41.25, originally $55;

One of the most beloved products from Belei is also on sale. The Charcoal Balancing Mask is a pore-clearing powerhouse that leaves skin feeling deeply cleaned, but never dried out.

  • Charcoal Balancing Mask ($15.30, originally $18;

And clear some space on your bathroom counter to make way for even more products, ranging from masks and moisturizers to serums and spot treatments, since the rest of Belei’s line is 10% off when you clip the coupon on the page. The brand’s Retinol Refining Moisturizer is rated particularly well; it’s ideal for those looking to reduce the appearance of fine lines and wrinkles.

  • Retinol Refining Moisturizer ($28, originally $35;

This deal will last through February 15, so stock up on stuff for your skin while prices are low and put your best face forward this year. For more great deals, check out CNN Coupons.

Note: The prices above reflect the retailer’s listed price at the time of publication.