Shoppers carry bags of purchased merchandise at the King of Prussia Mall, United States
Shoppers carry bags of purchased merchandise at the King of Prussia Mall, United States' largest retail shopping space, in King of Prussia, Pennsylvania, December 8.
PHOTO: MARK MAKELA/REUTERS
Now playing
02:12
Moody's VP: Holiday shopping season gets longer every year
White House senior adviser Kevin Hassett speaks with reporters at the White House, Friday, June 19, 2020, in Washington. (AP Photo/Alex Brandon)
White House senior adviser Kevin Hassett speaks with reporters at the White House, Friday, June 19, 2020, in Washington. (AP Photo/Alex Brandon)
PHOTO: Alex Brandon/AP
Now playing
05:08
Ex-Trump official who supports Biden stimulus plan speaks out
US President Joe Biden signs executive orders for economic relief to Covid-hit families and businesses in the State Dining Room of the White House in Washington, DC, on January 22, 2021. (Photo by Nicholas Kamm / AFP) (Photo by NICHOLAS KAMM/AFP via Getty Images)
US President Joe Biden signs executive orders for economic relief to Covid-hit families and businesses in the State Dining Room of the White House in Washington, DC, on January 22, 2021. (Photo by Nicholas Kamm / AFP) (Photo by NICHOLAS KAMM/AFP via Getty Images)
PHOTO: Nicholas Kamm/AFP/Getty Images
Now playing
02:42
Biden signs executive order to promote $15 federal minimum wage
Miles of unused pipe, prepared for the proposed Keystone XL pipeline, sit in a lot on October 14, 2014 outside Gascoyne, North Dakota. (Photo by Andrew Burton/Getty Images)
Miles of unused pipe, prepared for the proposed Keystone XL pipeline, sit in a lot on October 14, 2014 outside Gascoyne, North Dakota. (Photo by Andrew Burton/Getty Images)
PHOTO: Andrew Burton/Getty Images
Now playing
01:58
Biden revokes Keystone XL pipeline permit
Now playing
03:17
Many believed conspiracy theories about Trump and the election. Now, they're losing faith
SAN ANSELMO, CALIFORNIA - JANUARY 08: The suspended Twitter account of U.S. President Donald Trump appears on an iPhone screen on January 08, 2021 in San Anselmo, California. Citing the risk of further incitement of violence following an attempted insurrection on Wednesday, Twitter permanently suspended President Donald Trump
SAN ANSELMO, CALIFORNIA - JANUARY 08: The suspended Twitter account of U.S. President Donald Trump appears on an iPhone screen on January 08, 2021 in San Anselmo, California. Citing the risk of further incitement of violence following an attempted insurrection on Wednesday, Twitter permanently suspended President Donald Trump's account. (Photo Illustration by Justin Sullivan/Getty Images)
PHOTO: Justin Sullivan/Getty Images North America/Getty Images
Now playing
04:29
What impact could deplatforming Donald Trump have?
Members of the Michigan Boogaloo Bois an anti-government group stand with their long guns near the Capitol Building in Lansing, Michigan on January 17, 2021, during a nationwide protest called by anti-government and far-right groups supporting US President Donald Trump and his claim of electoral fraud in the November 3 presidential election. - The FBI warned authorities in all 50 states to prepare for armed protests at state capitals in the days leading up to the January 20 presidential inauguration of President-elect Joe Biden. (Photo by SETH HERALD / AFP) (Photo by SETH HERALD/AFP via Getty Images)
Members of the Michigan Boogaloo Bois an anti-government group stand with their long guns near the Capitol Building in Lansing, Michigan on January 17, 2021, during a nationwide protest called by anti-government and far-right groups supporting US President Donald Trump and his claim of electoral fraud in the November 3 presidential election. - The FBI warned authorities in all 50 states to prepare for armed protests at state capitals in the days leading up to the January 20 presidential inauguration of President-elect Joe Biden. (Photo by SETH HERALD / AFP) (Photo by SETH HERALD/AFP via Getty Images)
PHOTO: Seth Herald/AFP/Getty Images
Now playing
04:37
Expert: Social media to extremism is like oxygen to fire
PHOTO: @Virgin_Orbit
Now playing
01:03
Watch this rocket launch from the wing of a jumbo jet
WASHINGTON, DC - JUNE 22: Facebook
WASHINGTON, DC - JUNE 22: Facebook's Chief Operating Officer Sheryl Sandberg speaks with AEI president Arthur C. Brooks during a public conversation on Facebook's work on 'breakthrough innovations that seek to open up the world' at The American Enterprise Institute for Public Policy Research on June 22, 2016 in Washington, DC. (Photo by Allison Shelley/Getty Images)
PHOTO: Allison Shelley/Getty Images North America/Getty Images
Now playing
01:23
Hear Sandberg downplay Facebook's role in the Capitol riots
Passengers look out at American Airlines flight 718, a Boeing 737 Max, parked at its gate at Miami International Airport as people load for the flight to New York on December 29, 2020 in Miami, Florida. The Boeing 737 Max flew its first commercial flight since the aircraft was allowed to return to service nearly two years after being grounded worldwide following a pair of separate crashes. (Photo by Joe Raedle/Getty Images)
Passengers look out at American Airlines flight 718, a Boeing 737 Max, parked at its gate at Miami International Airport as people load for the flight to New York on December 29, 2020 in Miami, Florida. The Boeing 737 Max flew its first commercial flight since the aircraft was allowed to return to service nearly two years after being grounded worldwide following a pair of separate crashes. (Photo by Joe Raedle/Getty Images)
PHOTO: Joe Raedle/Getty Images
Now playing
03:15
Airlines & TSA boost security ahead of Inauguration
Philanthropist Chief Executive Officer of Las Vegas Sands Sheldon Adelson listens to US President Donald Trump address to the Israeli American Council National Summit 2019 at the Diplomat Beach Resort in Hollywood, Florida on December 7, 2019. (Photo by MANDEL NGAN / AFP) (Photo by MANDEL NGAN/AFP via Getty Images)
Philanthropist Chief Executive Officer of Las Vegas Sands Sheldon Adelson listens to US President Donald Trump address to the Israeli American Council National Summit 2019 at the Diplomat Beach Resort in Hollywood, Florida on December 7, 2019. (Photo by MANDEL NGAN / AFP) (Photo by MANDEL NGAN/AFP via Getty Images)
PHOTO: Mandel Ngan/AFP/Getty Images
Now playing
03:14
Major GOP donor and casino magnate Sheldon Adelson dies
Democratic presidential candidate and former US Vice President Joe Biden speaks on the state of the US economy on September 4, 2020, in Wilmington, Delaware. (Photo by JIM WATSON / AFP) (Photo by JIM WATSON/AFP via Getty Images)
Democratic presidential candidate and former US Vice President Joe Biden speaks on the state of the US economy on September 4, 2020, in Wilmington, Delaware. (Photo by JIM WATSON / AFP) (Photo by JIM WATSON/AFP via Getty Images)
PHOTO: JIM WATSON/AFP/Getty Images
Now playing
02:02
Why Wall Street is hopeful about Biden despite economic challenges
Now playing
05:39
Ben & Jerry's calls for Trump's removal
This illustration picture shows the social media website from Parler displayed on a computer screen in Arlington, Virginia on July 2, 2020. - Amid rising turmoil in social media, recently formed social network Parler is gaining with prominent political conservatives who claim their voices are being silenced by Silicon Valley giants. Parler, founded in Nevada in 2018, bills itself as an alternative to "ideological suppression" at other social networks. (Photo by Olivier Douliery/AFP/Getty Images)
This illustration picture shows the social media website from Parler displayed on a computer screen in Arlington, Virginia on July 2, 2020. - Amid rising turmoil in social media, recently formed social network Parler is gaining with prominent political conservatives who claim their voices are being silenced by Silicon Valley giants. Parler, founded in Nevada in 2018, bills itself as an alternative to "ideological suppression" at other social networks. (Photo by Olivier Douliery/AFP/Getty Images)
PHOTO: Olivier Douliery/AFP/Getty Images
Now playing
03:49
Parler sues Amazon in response to being deplatformed
Panasonic
Panasonic's Augmented Reality Heads-up Display
PHOTO: Panasonic USA
Now playing
01:06
This tech gives drivers directions on the road in front of them
PHOTO: Wimkin
Now playing
03:18
The online warning signs of the violent Capitol siege
(CNN Business) —  

Amazon said this holiday season was another record-setter. The overall retail sector had a big year too, signaling that the decade-long economic expansion in the United States still has some legs left in it.

Buoyed by sales of tens of millions of its own gadgets, Amazon (AMZN) said its top-sellers this holiday season included the Echo Dot, Fire TV Stick and Echo Show 5. The Alexa-enabled devices have been huge hits for Amazon (AMZN) in the past several years, helping the company capture the largest share of the voice assistant market.

People bought stuff Amazon didn’t make, too. Third-parties sold way more products on Amazon this year than they did last year. Although Amazon is notoriously and, for investors, annoyingly coy about specific sales data, the company said third-party product sales increased by a double digit percentage over last year, surpassing one billion items sold.

Among the most popular were LOL Surprise Glitter Globe Doll Winter Disco Series with Glitter Hair, iRobot’s (IRBT) Roomba 675 vacuum and, of course, the perennially popular Instant Pot Duo 80 pressure cooker. Well, those were the most popular items for humans. Dogs enjoyed SmartSticks peanut butter chews, and cats were particularly into Temptations Classic cat treats this holiday season.

“The Guardians” by John Grisham was the most-sought-after book during the holidays. “Home Alone” was the most-searched holiday movie on Fire TV, and Mariah Carey’s “All I Want for Christmas is You” has been the most-played song on Amazon Music since Thanksgiving.

Amazon’s stock rose about 1% Thursday.

How everyone else fared

People also shopped at places other than Amazon. The strong economy and shortened holiday season helped stores score big off last-minute shopping.

MasterCard (MA) reported Thursday that American retail sales rose 3.4% between November and Christmas Eve, compared to a year ago. Online sales soared 18.8% but only 1.2% for in-store sales. Still, digital only made up less than 15% of sales, so the much-discussed brick-and-mortar retail apocalypse may have to wait.

In its SpendingPulse report, the credit card company noted that a late Thanksgiving (compared to 2018) essentially took a week out of the holiday shopping season. To make up for that, retailers started offering holiday deals before Thanksgiving, helping boost overall sales.

Last-minute shopping helped too. Saturday, December 21, also known as Super Saturday, was US retail’s best day ever, pulling in a record $34.4 billion, according to Customer Growth Partners, a consulting and research firm. That totaled more than four times the sales from this year’s Cyber Monday.

Electronics and appliances won the holiday shopping season, with sales soaring 4.6% over last year (and 10.7% online), MasterCard reported. Specialty apparel was the online winner, soaring 17%. Jewelry was a big hit too. Sales grew 1.8% overall and 8.8% online.

But department stores struggled. Sales fell 1.8% overall, even as online sales grew 6.9%. Big department stores, such as Sears, JCPenney (JCP), Kohl’s (KSS) and Macy’s (M), have lost shoppers to big-box stores, such as Walmart (WMT) and Target (TGT). Specialty stores and Amazon have also captured customers from department stores, which have been hurt particularly hard by slumping traffic at malls.

Tiffany (TIF), which has struggled lately because of the trade war with China, said its sales were up between 1% and 3% between November 1 and December 24, compared with 2018. Overall Chinese sales improved, even though a recession in Hong Kong continued to weigh on sales. Protests in Hong Kong have weighed on that region’s economy.

Tiffany will close its flagship store on Fifth Avenue in New York in the middle of January so it can renovate the iconic store. It will temporary move around the corner. The company’s stock was unchanged Thursday.