With holiday shopping in full swing, our thoughts are on making magic for our loved ones — including our precious pets. This holiday season, do you have the urge to stuff a stocking or leave a special treat under the tree for your dog or kitty? Of course you do. And yeah, sure, they might not know Christmas Day from Groundhog Day, but seeing our fuzzy friends pounce on a new toy or twirl around at the sight of an unfamiliar treat bag can definitely add joy to the holidays.

Lucky for us, the pet gift industry is booming. And while that’s definitely a good thing, it also means that we have a massive assortment of products to pick from. So, how on earth do you know which goodies are worth buying? We’re stepping up to help you play Santa, or whoever’s the best gift-giver in your household. These 27 pet gifts are sure to make your furry pal feel the love. Oh, and if you want to treat yourself or a fellow doting pet parent to something special this festive season, we’ve got those ideas, too. Also, if you find yourself still stumped by what to buy your favorite people, we’ve got guides for all the must-have gifts for her, gifts for him and top-rated Amazon gifts.

Bark Fa La La La Latte Dog Toy ($9.99; target.com)

It’s easier to get through the hectic holiday season clutching a frothy latte — and that goes for your pup as well. This squishy, fetchable toy has a big squeaker securely embedded inside to perk up playtime. Remember, it’s better to give than to retrieve.

L.L. Bean Reversible Field Coat ($29.95; llbean.com)

Whether your region sees rain, snow, or both during the winter months, this snappy topper will keep your doggo comfy. It’s reversible, so he can sport canvas or flannel depending on the weather. A Velcro adjustable strap ensures a good fit, and the leash conveniently runs through a slit up top.

Knit Dog Ornaments ($28; uncommongoods.com)

Take your pick of the litter: You can gift the dog lover on your list a one-of-a-kind ornament reflecting their favorite breed. Options include dachshund, Havanese, Airedale terriers and 12 other popular pooches. Each ornament is handmade in Peru from alpaca fiber.

On2Pets Cat Tree ($159.99, originally $164.99; petco.com)

This is the feline equivalent of a shiny red bike under the tree. There isn’t a kitty alive who wouldn’t relish perching on the three cushioned platforms hidden inside the foliage. Finally, a cat tree you won’t mind having sitting in your living room.

Blueberry Pet Furry Dog Scarf ($19.99; amazon.com)

Canine fashionistas of all sizes will stay warm and stylish in this plush scarf with rhinestone accents. Everyone in the neighborhood will swoon as they sashay by on their walk. Available in baby pink and cream.

Wisdom Panel Canine DNA Test ($149.99; amazon.com)

More and more of us are rescuing dogs rather than buying purebreds, and that’s great. But we’re left a little (or a lot) curious about the breed of our new buddy. Boston Terrier … and maybe Bulldog … with some Boxer mixed in? Just a big Yorkie, you think? This kit solves the mystery once and for all. Even better than satisfying your curiosity, though, the test tips you off to the likelihood of your pet developing any of more than 150 genetic health conditions.

Snoozzy by Petmate Hide & Seek Cat Bed ($24.99; petmate.com)

Many cats and small dogs like to nestle under blankets, nice and cozy. If yours is one of them, this is going to be the best $25 you’ve ever spent. Thanks to its unique shape and