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(CNN Business) —  

What if the best deals aren’t actually on Black Friday?

A survey of 83 products for sale during the shopping bonanza last year in the United Kingdom found that 95% were available at the same price or cheaper during the next six months.

Independent consumer advocacy group Which tracked the price of 49 products from electronics retailer Currys PC World, 20 from Amazon (AMZN), 12 from the John Lewis department store group and two from Boots, a health, beauty and pharmacy chain.

In addition to turning up better deals in the months after Black Friday, the study found that over 60% of the product