(CNN)Where conservation meets bottom line, too often there's only one winner. At this critical juncture in the fight against climate change, scientists have warned we are on track to miss long-term international emissions carbon targets thanks partly to a rise in deforestation around the world.
Ecosia: The search for a greener internet is taking root
"I think we as humanity need to realize that at some point enough is enough. We can't eat money in the end," says Christian Kroll.
Kroll, the founder and CEO of internet search engine Ecosia, doesn't mince his words. A radical when it comes to business and environmentalism, he bemoans big tech ("they create problems that they then try to solve with technology") and believes "the Western view on agriculture ... is slowly ruining our world." Yet, somehow, he remains a beacon of positivity.