UK Conservatives criticized for 'misleading' Twitter change

London (CNN)Twitter issued a warning after Britain's Conservative Party came under fire for rebranding one of its official Twitter accounts "factcheckUK" during a debate between its leader, Boris Johnson, and the Labour leader Jeremy Corbyn on Tuesday.

The change during a pivotal election debate drew immediate condemnation not just from users but also from organizations on the social media platform.
Though the Twitter "handle" remained CCHQPress (for the Conservative Party press office), the name and images of the page were switched to a purple background with a checkmark and "factcheckUK." The account then issued "fact checks" of Corbyn's statements during the debate.
In a statement, a Twitter spokesperson warned that "any further attempts to mislead people by editing verified profile information - in a manner seen during the UK Election Debate - will result in decisive corrective action."
    "Twitter is committed to facilitating healthy debate throughout the UK general election," the spokesperson said. "We have global rules in place that prohibits behavior that can mislead people, including those with verified accounts."
    The CCHQPress account carries a blue verified badge by Twitter, meaning it's a real account. The badge remained in place after they changed the name and branding during the debate. Though the handle stayed the same, only the name "factcheckUK" showed up for users on retweets.
    "It is inappropriate and misleading for the Conservative press office to rename their twitter account 'factcheckUK' during this debate," said Full Fact, an independent British fact-checking charity in a post. "Please do not mistake it for an independent fact checking service."
    Twitter has a policy against impersonation that states: "Twitter accounts that pose as another person, brand, or organization in a confusing or deceptive manner