Adriel Hampton/Twitter
Now playing
02:23
Facebook blocks California candidate's false ad
Google Earth's new timelapse feature
Google
Google Earth's new timelapse feature
Now playing
01:09
Google Earth's new Timelapse feature shows 40 years of climate change in just seconds
Now playing
01:32
Scientists turned spiderwebs into music and it sounds like a nightmare
Elon Musk's Neuralink says this monkey is playing Pong with its mind
From Neuralink/Youtube
Elon Musk's Neuralink says this monkey is playing Pong with its mind
Now playing
01:41
Elon Musk's company says this monkey is playing Pong with his mind
CNN
Now playing
02:36
The truth behind Covid-19 vaccines for sale on the dark web
Now playing
05:41
NFTs have completely transformed these digital artists' lives
Boston Dynamics
Now playing
00:48
Boston Dynamics' newest robot has tentacle-like grippers
Energy and Commerce Committee/YouTube
Now playing
02:50
US lawmakers question tech CEOs on misinformation
Now playing
00:55
This robot's 'self-portrait' NFT just sold for nearly $700,000
Now playing
03:19
Slack CEO: We made an 'unforced error' in DM roll out
WASHINGTON, DC - FEBRUARY 10:  Chairman Sen. Bernie Sanders, (I-VT) speaks as Neera Tanden, President Joe Bidens nominee for Director of the Office of Management and Budget (OMB), appears before a Senate Committee on the Budget hearing on Capitol Hill on February 10, 2021 in Washington, DC. Tanden helped found the Center for American Progress, a policy research and advocacy organization and has held senior advisory positions in Democratic politics since the Clinton administration. (Photo by Andrew Harnik-Pool/Getty Images)
Pool/Getty Images
WASHINGTON, DC - FEBRUARY 10: Chairman Sen. Bernie Sanders, (I-VT) speaks as Neera Tanden, President Joe Bidens nominee for Director of the Office of Management and Budget (OMB), appears before a Senate Committee on the Budget hearing on Capitol Hill on February 10, 2021 in Washington, DC. Tanden helped found the Center for American Progress, a policy research and advocacy organization and has held senior advisory positions in Democratic politics since the Clinton administration. (Photo by Andrew Harnik-Pool/Getty Images)
Now playing
03:04
Sanders: 'I don't feel comfortable' about Trump's Twitter ban
LONDON, ENGLAND - JANUARY 16: Prince Harry, Duke of Sussex, the Patron of the Rugby Football League hosts the Rugby League World Cup 2021 draws for the men's, women's and wheelchair tournaments at Buckingham Palace on January 16, 2020 in London, England. The Rugby League World Cup 2021 will take place from October 23rd through to November 27th, 2021 in 17 cities across England. (Photo by Chris Jackson/Getty Images)
Chris Jackson/Getty Images
LONDON, ENGLAND - JANUARY 16: Prince Harry, Duke of Sussex, the Patron of the Rugby Football League hosts the Rugby League World Cup 2021 draws for the men's, women's and wheelchair tournaments at Buckingham Palace on January 16, 2020 in London, England. The Rugby League World Cup 2021 will take place from October 23rd through to November 27th, 2021 in 17 cities across England. (Photo by Chris Jackson/Getty Images)
Now playing
03:19
BetterUp CEO explains Prince Harry's role at the tech startup
An NFT digital home called Mars House by Krista Kim Studio Inc. has sold for $500,000
From Krista Kim Studio Inc./SuperRare
An NFT digital home called Mars House by Krista Kim Studio Inc. has sold for $500,000
Now playing
01:11
This digital home might cost more than your actual home
Justin Long appeared in Intel's new PC vs Mac commercial as the "PC Guy" (Source: Intel)
Intel
Justin Long appeared in Intel's new PC vs Mac commercial as the "PC Guy" (Source: Intel)
Now playing
01:03
Justin Long switches sides in new Mac vs PC commercials
Rally Studios
Now playing
02:13
One-shot drone video of bowling alley mesmerizes internet
MyHeritage
Now playing
01:01
Watch old photos come to life using AI
(CNN Business) —  

Twitter (TWTR) announced details of its new policy banning political ads on Friday, saying that although politicians, political candidates and groups like SuperPACs will be banned from advertising on its platform, other groups and qualifying news organizations will be allowed to advertise on political issues. The policy, well-intentioned though it may be, will likely create confusion among campaigns and activist groups — and a headache for Twitter (TWTR).

Twitter’s efforts highlight the challenge social media companies face as their platforms become increasingly influential in political discourse. Twitter executives speaking to reporters Friday acknowledged the new policy would create problems.

Politicians, candidates, PACs, SuperPACs and 501(c)(4) nonprofit organizations will be banned from advertising on Twitter entirely when the new policy comes into effect next Friday.

However, Twitter will allow others to run “ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes” so long as those ads are not used “to drive political, judicial, legislative, or regulatory outcomes.”

The way Twitter will navigate the fine line between running ads about a political issue and advocating for an outcome on that issue is likely to draw scrutiny — and, if recent history is any guide, anger and claims of bias from both sides.

Private corporations will also be allowed to run ads on issues but those “ads should not have the primary goal of driving political, judicial, legislative, or regulatory outcome,” Twitter said. Again, how Twitter determines the “primary goal” of an ad from a private corporation will likely be a challenge for the company.

Twitter will not allow micro-targeted ads on political issues in a way that involves advertisers uploading lists of specific users to be targeted with specific ads. Both Facebook and Google permit micro-targeting political ads in the US this way, something that has been criticized by some of Facebook’s own employees and by politicians like Sen. Ron Wyden, a Democrat from Oregon. Last week CNN Business reported Facebook was considering changes to its political ad policy that would limit micro-targeting.

News publishers that qualify as such under Twitter’s criteria will be allowed to run ads about political candidates and issues as long as those ads are not advocating for or against those candidates and issues. Twitter has not made public a list of the organizations it says are news publishers.

What this means is that, for instance, a newspaper could promote one of its tweets containing an article about a candida