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(CNN Business) —  

Fidelity Investments is the latest major broker to do away with commissions on online stock trades, joining an all-out price war among its rivals.

Fidelity announced Thursday that it will no longer charge customers to trade US stocks, exchange-traded funds (ETFs) or options.

The company, one of the world’s largest asset managers, joins a growing list of brokers that have slashed online trading fees in quick succession.

Charles Schwab (SCHW) last week eliminated commissions for trading stocks, ETFs and options on its mobile and web platforms. TD Ameritrade (AMTD) and E-Trade have also ditched commissions.

E-Trade had been charging commissions of $6.95 per trade, while Fidelity charged $4.95. Fidelity says it has over 20 million online brokerage accounts.