Taco BellVegan Crunchwrap Supreme
taco bell
Taco BellVegan Crunchwrap Supreme
Now playing
00:53
Taco Bell testing out veggie options
Courtesy IHOP
Now playing
00:54
IHOP debuts new restaurant called Flip'd
Fancy Feast/Purina
Now playing
01:06
Cat food company makes a cookbook ... for humans
Twitter | @brady9dream
Now playing
02:10
Pet owners pitch their pups to be dog brew's 'Chief Tasting Officer'
Heinz ketchup packets are shown in New York on Monday, August 22, 2005. H.J. Heinz Co., the world's biggest ketchup maker, said first-quarter profit fell 19 percent on expenses to cut jobs and sell businesses.  (Photo by Andrew Harrer/Bloomberg via Getty Images)
Andrew Harrer/Bloomberg/Getty Images
Heinz ketchup packets are shown in New York on Monday, August 22, 2005. H.J. Heinz Co., the world's biggest ketchup maker, said first-quarter profit fell 19 percent on expenses to cut jobs and sell businesses. (Photo by Andrew Harrer/Bloomberg via Getty Images)
Now playing
01:53
Restaurants face a nationwide ketchup packet shortage
Taco Bell
Now playing
01:31
Chicken sandwiches are big business. See them all
burger king
burger king
burger king
Now playing
02:11
Burger King slammed for International Women's Day tweet
CNN
Now playing
01:32
These are the racist origins of Aunt Jemima and Uncle Ben's
Now playing
01:16
See Burger King's retro new logo and uniforms
Now playing
03:39
This vegan restaurant is actually opening locations during the pandemic
Stew Leonard's
Now playing
04:46
Stew Leonard's CEO: We have plenty of food
Lifetime
Now playing
02:34
Mario Lopez stars as KFC's Col. Sanders in steamy movie
Now playing
02:48
Goldbelly is shipping food from iconic restaurants nationwide
Now playing
02:46
Why the world's largest ice cream company is betting on home delivery
screengrab mcplant
Getty Images
screengrab mcplant
Now playing
02:05
Internet mocks McDonald's new meatless burger
bacon mask 2
CNN
bacon mask 2
Now playing
02:00
This company is giving away bacon-scented face masks
(CNN Business) —  

Taco Bell is debuting a vegetarian section on its newly redesigned menu, which also includes two new items.

Beginning Thursday, the fast food chain will offer two new vegetarian items: a Black Bean Crunchwrap Supreme and a Black Bean Quesarito. Those are in addition to its two other existing vegetarian options that will be displayed prominently in a new “Vegetarian Favorites” menu.

The new vegetarian section.
Taco Bell
The new vegetarian section.

With customers becoming more health conscious, the changes makes it easier for vegetarians to see their options, the Yum Brands-owned company previously explained

The nationwide expansion of the new menu items to Taco Bell’s 7,000 US restaurants comes after a test earlier this year. It’s also planning a new advertising campaign to promote the new section.

In total, there are more than a dozen vegetarian items on Taco Bell’s menu. They will feature a new green emblem that shows off Taco Bell’s American Vegetarian Association certification. It be came the first and only quick service chain to receive the certification in 2015.

Taco Bell emphasized that non-vegetarian items can be made vegetarian by substituting beans for meat. The chain said that its menu items “can be customized more than 8 million ways” to fit a vegetarian diet.

Some of Taco Bell's vegetarian items.
Taco Bell
Some of Taco Bell's vegetarian items.

Noticeably absent from the menu are any products featuring alternative meats from Impossible or Beyond Meat. KFC, which is also owned by Yum Brands, tested out a Beyond Meat’s new plant-based chicken in Georgia.

Plant-based meat alternatives have grown popular in supermarkets and restaurants across the world, as people search for environmentally friendly and healthier foods to eat. Taco Bell said in a release said it plans to “further innovate in this growing space.”

Other companies are trying to capitalize on diet-based resolutions. Chipotle (CMG) launched “lifestyle bowls,” a new collection of meals that fit into paleo, ketogenic and Whole30 diets.

Burger King began selling the Impossible Whopper, featuring a meatless patty, nationwide in August. Perhaps encroaching on Taco Bell’s territory, Burger King is also selling $1 tacos.