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CNN  — 

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, we’re highlighting The Ultimate Guide to Google AdWords course ($13;

So much of our lives revolves around Google. We ask the search engine everything we want to know. We use Google Maps to give us directions on road trips, play our favorite videos on YouTube, and send our emails via Gmail. With so many users on the platform, it’s no surprise that Google is king when it comes to advertising.

Google AdWords is among the most popular advertising platforms in the world. So if you’re looking to build your business and drive meaningful traffic to your site, you’ll want to meet your customers where they are.

To learn the ins and outs of Google AdWords, consider The Ultimate Guide to Google AdWords course ($13; It’s taught by Isaac Rudansky, founder of the digital advertising agency AdVenture Media. His résumé is full of impressive campaign management on the platform, helping companies generate millions of dollars in revenue from Google AdWords. Rudansky’s course taps into this expert knowledge so that you can learn to navigate and use the Google AdWords platform to your advantage. The topics you will cover with the course include:

  • Keyword basics, including which keywords are best to use for your business.
  • Optimizing your Google AdWords campaigns to get the most eyeballs to your site.
  • How to track sales, revenue and form submissions from the platform.
  • How to structure your account, campaigns, ad groups and keyword list.

Right now, lifetime access to the online course is just $13, making this the perfect time to dip your toes into this essential digital marketing tool.

Note: The price above reflects the retailer’s listed price at the time of publication.