BRAZIL - 2019/07/08: In this photo illustration a Disney+ (Plus) logo seen displayed on a smartphone. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)
afael Henrique/SOPA Images/LightRocket/Getty mages
BRAZIL - 2019/07/08: In this photo illustration a Disney+ (Plus) logo seen displayed on a smartphone. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)
Now playing
01:08
Disney's streaming service will cost this much
John Avlon 0413 Wallace
CNN
John Avlon 0413 Wallace
Now playing
03:31
Avlon compares Tucker Carlson's comments to George Wallace
Fox News/Twitter
Now playing
01:33
ADL wants Fox News to fire Tucker Carlson over racist comments
Now playing
01:54
'You think I'm racist': Former Fox News host storms off camera
CNN
Now playing
03:37
'The fraud is this farce': Cuomo calls out Fox News host
CNN
Now playing
05:00
Watch Alisyn Camerota sign-off CNN's New Day
Camerota Berman both
CNN
Camerota Berman both
Now playing
02:33
CNN anchor Alisyn Camerota gets surprise tribute from co-anchor
CNN/HBO/"Q: Into the Storm"
Now playing
05:35
Filmmaker says he potentially uncovered man behind QAnon
BOSTON, MA - AUGUST 30:  Anti-vaccine activists hold up signs during a protest in front of the Massachusetts State House against Governor Charlie Baker's mandate that all Massachusetts school students enrolled in child care, pre-school, K-12, and post-secondary institutions must receive the flu vaccine this year on August 30, 2020 in Boston, Massachusetts.  (Photo by Scott Eisen/Getty Images)
Scott Eisen/Getty Images
BOSTON, MA - AUGUST 30: Anti-vaccine activists hold up signs during a protest in front of the Massachusetts State House against Governor Charlie Baker's mandate that all Massachusetts school students enrolled in child care, pre-school, K-12, and post-secondary institutions must receive the flu vaccine this year on August 30, 2020 in Boston, Massachusetts. (Photo by Scott Eisen/Getty Images)
Now playing
03:06
Research exec: Far-right groups pushing vaccine as 'mark of the beast'
stelter chauvin trial international coverage kethevane gorjestani sot rs vpx_00000000.png
stelter chauvin trial international coverage kethevane gorjestani sot rs vpx_00000000.png
Now playing
02:19
How the rest of the world is covering the Derek Chauvin trial
CBS This Morning
Now playing
01:57
Hunter Biden makes rare comment about seized laptop
Fox News
Now playing
03:43
Tucker Carlson's interview with Gaetz gets uncomfortable
NEW YORK, NY - FEBRUARY 09: News headlines on the impeachment trial of Donald Trump are displayed outside of the Fox headquarters on February 09, 2021 in New York City. After listening to nearly four hours of legal arguments, the Senate has voted on Tuesday to move ahead with the impeachment trial of former President Trump. (Photo by Spencer Platt/Getty Images)
Spencer Platt/Getty Images
NEW YORK, NY - FEBRUARY 09: News headlines on the impeachment trial of Donald Trump are displayed outside of the Fox headquarters on February 09, 2021 in New York City. After listening to nearly four hours of legal arguments, the Senate has voted on Tuesday to move ahead with the impeachment trial of former President Trump. (Photo by Spencer Platt/Getty Images)
Now playing
04:03
Dominion Voting Systems files $1.6 billion lawsuit against Fox News
 President Donald Trump waves as he departs on the South Lawn of the White House, on December 12, 2020 in Washington, DC.
Al Drago/Getty Images
President Donald Trump waves as he departs on the South Lawn of the White House, on December 12, 2020 in Washington, DC.
Now playing
01:35
Trump praises Capitol rioters 'hugging and kissing the police'
Now playing
01:33
Meghan McCain is, again, in the hot seat over diversity comments
Now playing
01:51
John Oliver calls out Meghan McCain's response to Atlanta shootings
(CNN) —  

Obi-Wan Kenobi will bring the Force to Disney+, which – along with the first trailer for “The Mandalorian” – capped the studio’s presentation for its new streaming service at the D23 Expo.

Ewan McGregor – who played the Jedi Knight in three “Star Wars” movies – appeared onstage with Lucasfilm chief Kathleen Kennedy to confirm that he will be reprising the role, saying the scripts were written and that production will take place next year.

Disney unveiled several projects as it shared additional details about the new venture, which is scheduled to launch Nov. 12, providing a formidable contender in the streaming wars.

That includes “The Mandalorian,” the first live-action “Star Wars” series, which will make its debut when the service launches. Pedro Pascal will star as a bounty hunter, in the period after the fall of the Empire.

Kennedy noted that the service would have access to all the movies, including the upcoming “Star Wars: The Rise of Skywalker,” putting “over 40 years of ‘Star Wars’ storytelling in one place.” Another series is in the works starring Diego Luna as the character he played in “Rogue One: A Star Wars Story.”

Not to be outdone, Marvel – another Disney property – announced a trio of new live-action series for the service, featuring the comic-book characters She-Hulk, Moon Knight and Ms. Marvel. That brings to eight the total number of shows that the comic-book powerhouse is producing for Disney+, including several previously announced titles featuring Avengers characters.

Disney is clearly hoping to make a huge splash in the streaming market, challenging Netflix. Realizing that D23 attracts Disney super-fans, the studio offered price incentives to get them to sign up.

Other new program announcements included that Hilary Duff will retrurn in a revival of “Lizzie McGuire,” a new version of the Disney Channel series in which the character is set to celebrate her 30th birthday.

'Lady and the Tramp'
from Disney
'Lady and the Tramp'

The Disney+ menu also includes a live-action version of “Lady and the Tramp,” a series version of “High School Musical” and “Noelle,” a newly announced holiday movie with Bill Hader and Anna Kendrick.

One of the challenges that Disney faces is basically deciding how many marquee titles to earmark for the service, given that some of those titles could easily be turned into feature films or TV programs for its other networks.

The Kenobi series, for example, is the kind of marquee offering that could have become a movie, although the studio became more skittish about such spinoffs after “Solo: A Star Wars Story” proved disappointing at the box office.