Facebook CEO Mark Zuckerberg, left, makes the keynote speech at F8, the Facebook's developer conference, Tuesday, April 30, 2019, in San Jose, Calif. (AP Photo/Tony Avelar )
Tony Avelar/AP
Facebook CEO Mark Zuckerberg, left, makes the keynote speech at F8, the Facebook's developer conference, Tuesday, April 30, 2019, in San Jose, Calif. (AP Photo/Tony Avelar )
Now playing
01:41
Facebook says that, unlike its past, its future is privacy
Facebook
Getty Images
Facebook
Now playing
03:14
More than 500 million Facebook users' personal data leaked online
Energy and Commerce Committee/YouTube
Now playing
02:50
US lawmakers question tech CEOs on misinformation
TOPSHOT - A demonstrator wearing a mask painted with the colours of the flag of East Turkestan and a hand bearing the colours of the Chinese flag attends a protest of supporters of the mostly Muslim Uighur minority and Turkish nationalists to denounce China's treatment of ethnic Uighur Muslims during a deadly riot in July 2009 in Urumqi, in front of the Chinese consulate in Istanbul, on July 5, 2018. - Nearly 200 people died during a series of violent riots that broke out on July 5, 2009 over several days in Urumqi, the capital city of the Xinjiang Uyghur Autonomous Region, in northwestern China, between Uyghurs and Han people. (Photo by OZAN KOSE / AFP)        (Photo credit should read OZAN KOSE/AFP/Getty Images)
OZAN KOSE/AFP/AFP/Getty Images
TOPSHOT - A demonstrator wearing a mask painted with the colours of the flag of East Turkestan and a hand bearing the colours of the Chinese flag attends a protest of supporters of the mostly Muslim Uighur minority and Turkish nationalists to denounce China's treatment of ethnic Uighur Muslims during a deadly riot in July 2009 in Urumqi, in front of the Chinese consulate in Istanbul, on July 5, 2018. - Nearly 200 people died during a series of violent riots that broke out on July 5, 2009 over several days in Urumqi, the capital city of the Xinjiang Uyghur Autonomous Region, in northwestern China, between Uyghurs and Han people. (Photo by OZAN KOSE / AFP) (Photo credit should read OZAN KOSE/AFP/Getty Images)
Now playing
01:16
Facebook: Chinese hackers targeted Uyghurs living in US
A Facebook employee walks by a sign displaying the "like" sign at Facebook's corporate headquarters campus in Menlo Park, California, on October 23, 2019. (Photo by Josh Edelson / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)
Josh Edelson/AFP/Getty Images
A Facebook employee walks by a sign displaying the "like" sign at Facebook's corporate headquarters campus in Menlo Park, California, on October 23, 2019. (Photo by Josh Edelson / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)
Now playing
02:36
Facebook to restore news in Australia
Chris, a Trump supporter, reacts to a fact check of a manipulated video shared by the Trump campaign.
CNN
Chris, a Trump supporter, reacts to a fact check of a manipulated video shared by the Trump campaign.
Now playing
03:58
What Trump supporters see on their Facebook feeds
CNN
Now playing
02:03
Watch this former exec compare Facebook to Big Tobacco
Screengrab Nick Clegg facebook
CNN
Screengrab Nick Clegg facebook
Now playing
07:34
Facebook exec explains the company's US election actions
Getty Images
Now playing
05:15
Misleading videos shared by Republicans get millions of views
Now playing
02:24
Under questioning, Zuckerberg admits Instagram was a 'competitor'
Now playing
03:31
Congresswoman grills Facebook CEO on copying competitors
From Facebook
Now playing
02:40
Zuckerberg blasts Trump administration for worsening pandemic
Glenn Chapman/AFP/Getty Images/CNN
Now playing
03:38
He says Facebook's Libra is the future. Lawmakers aren't so sure
YouTube/Financial Services Committee
Now playing
02:15
Zuckerberg struggles to explain whether Facebook fact checks political ads
Facebook's CEO Mark Zuckerberg delivers his speech during the VivaTech (Viva Technology) trade fair in Paris, on May 24, 2018. (Photo by GERARD JULIEN / AFP)        (Photo credit should read GERARD JULIEN/AFP/Getty Images)
GERARD JULIEN/AFP/Getty Images
Facebook's CEO Mark Zuckerberg delivers his speech during the VivaTech (Viva Technology) trade fair in Paris, on May 24, 2018. (Photo by GERARD JULIEN / AFP) (Photo credit should read GERARD JULIEN/AFP/Getty Images)
Now playing
03:21
This is how Facebook kills its competition
facebook zuckerberg origin business orig _00011530.jpg
facebook zuckerberg origin business orig _00011530.jpg
Now playing
01:47
It took Facebook 15 years to take over the world. Here's how
(CNN Business) —  

Sorry, Julia Roberts, Usher, Pink, and even Governor Rick Perry – you’ve been duped.

Adam Mosseri, chief of Instagram, wants users to know the service isn’t getting ready to use your photos against you.

“Heads up!” Mosseri wrote in a post on his verified Instagram Story.

“If you’re seeing a meme claiming that Instagram is changing its rules tomorrow, it’s not true.”

The meme, which appeared as a block of text, went viral on Tuesday claiming Instagram is planning to roll out new changes to its privacy policy to let old messages and private photos be used in court cases against its users.

Adam Mosseri/Instagram

“Everything you’ve ever posted becomes public from today,” the post states. “Even messages that have been deleted.”

The message urges users to share the image, saying that it would “give notice to Instagram [that] it is strictly forbidden to disclose, copy, distribute, or take any other action” against anyone who reposted it.

It also makes a vague reference to a local news station. “Channel 13 News talked about the change in Instagram’s privacy policy,” it read.

It’s a similar hoax that has long made the rounds on Facebook that claims photos and other content will become property of the company unless users repost the message.

But years of circulation didn’t stop some users and a growing number of celebrities, including Rob Lowe, Judd Apatow, Debra Messing, and even Governor Rick Perry, the current United States Secretary of Energy, from buying in. “Feel free to repost!!” Governor Perry said. “#NothanksInstagram.”

Meanwhile, Comedian Trevor Noah made fun of those who had fallen for the hoax.

“Instagram you are a bad boy, don’t use my message for your badness ok!” he wrote. “Now I stop you because this was also on channel 13 news!”

John Mayer did, too, giving Instagram permission to sell all his digital content, including his “world famous meatloaf recipes.”

But an Instagram spokesperson told CNN Business “there is no truth” to the viral meme.

Instagram has faced criticism in recent months over its failure to combat the spread of misinformation on its platform on controversial topics, such as the safety of vaccines.

Instagram’s parent company, Facebook, has also been under scrutiny for more for its data privacy practices after allegations emerged it allowed a political data firm that worked for Donald Trump’s presidential campaign to improperly access data on 87 million people.

Executives at the platforms have taken steps to rebuild user trust. Last week, Mosseri announced a new feature that he said would help users easily report Instagram posts containing fake news.

On Tuesday, Facebook rolled out a long-awaited tool to let users check and manage the data that apps and websites collect on them and share with Facebook.

CNN’s Brian Ries contributed to this story.