IMAX/Marvel Studios
Now playing
01:27
How 'Avengers: Endgame' shattered records in 2019
Now playing
02:11
'I can't stop staring': Internet reacts to actress' transformation for role
Now playing
00:57
Simon Cowell hits golden buzzer for singer fighting cancer on 'AGT'
President Joe Biden, with a brood X cicada on his back, walks to board Air Force One upon departure, Wednesday, June 9, 2021, at Andrews Air Force Base, Md. Biden is embarking on the first overseas trip of his term.
Alex Brandon/AP
President Joe Biden, with a brood X cicada on his back, walks to board Air Force One upon departure, Wednesday, June 9, 2021, at Andrews Air Force Base, Md. Biden is embarking on the first overseas trip of his term.
Now playing
02:16
Biden has run-in with cicada before boarding Air Force One
Now playing
00:48
See ominous landspout tornado darken Colorado skies
Now playing
00:46
See a classic typewriter made entirely of Legos
TikTok/AliciaSilverstone
Now playing
00:39
Alicia Silverstone recreates iconic scene with her son
Balenciaga
Now playing
02:18
High-heeled Crocs may sell for as much as $1K
WTVR
Now playing
01:48
What mom and daughter did with 80,000 penny child support payment
'Baywatch' star David Hasselhoff joins Germanys Covid-19 vaccination campaign, in a video posted by Germanys health ministry.
Twitter/BMG_Bund
'Baywatch' star David Hasselhoff joins Germanys Covid-19 vaccination campaign, in a video posted by Germanys health ministry.
Now playing
00:46
Hear David Hasselhoff's Covid-19 vaccine message
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend a Creative Industries and Business Reception on October 02, 2019 in Johannesburg, South Africa.   (Photo by Chris Jackson/Getty Images)
Chris Jackson/Getty Images
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend a Creative Industries and Business Reception on October 02, 2019 in Johannesburg, South Africa. (Photo by Chris Jackson/Getty Images)
Now playing
01:16
Foster: Harry and Meghan's new baby's name a nod to the Queen
PASADENA, CALIFORNIA - JANUARY 18: Kim Kardashian West of 'The Justice Project' speaks onstage during the 2020 Winter TCA Tour Day 12  at The Langham Huntington, Pasadena on January 18, 2020 in Pasadena, California. (Photo by David Livingston/Getty Images)
David Livingston/Getty Images North America/Getty Images
PASADENA, CALIFORNIA - JANUARY 18: Kim Kardashian West of 'The Justice Project' speaks onstage during the 2020 Winter TCA Tour Day 12 at The Langham Huntington, Pasadena on January 18, 2020 in Pasadena, California. (Photo by David Livingston/Getty Images)
Now playing
00:47
'I feel like a failure': Kim Kardashian on troubles with Kanye
TikTok
Now playing
01:13
'The Sandlot' star recreates iconic movie scene
Clockwork
Now playing
02:20
Robot manicure really 'nails it'
courtney cox ed sheeran friends dance routine mxp vpx_00000930.png
Courtney Cox/Warner Bros
courtney cox ed sheeran friends dance routine mxp vpx_00000930.png
Now playing
00:36
Ed Sheeran and Courteney Cox recreate famous 'Friends' dance routine
@amyschumer/Instragram
Now playing
00:55
See Amy Schumer react to birthday trolling
CNN —  

Marvel Studios will give “Avengers: Endgame” the push that it likely needs in a bid to surpass “Avatar” as the all-time worldwide box-office champ by reissuing the movie with additional footage.

At a press junket for “Spider-Man: Far From Home,” Marvel chief Kevin Feige told Comicbook.com that the three-hour film would be re-released with a deleted scene, clearly intended to lure more people back to see it before it finishes its run in theaters. Speaking to Screenrant, the Marvel executive described the additions as “a few new things at the end of the movie.”

The “Avengers” sequel has already amassed $2.743 billion globally through Monday of this week, according to the website Boxofficemojo.com, but that leaves it about $44 million behind “Avatar,” director James Cameron’s 2009 sci-fi epic.

Robert Downey Jr. in 'Avengers: Endgame.' (Photo: Film Frame..©Marvel Studios 2019)
Marvel Studios
Robert Downey Jr. in 'Avengers: Endgame.' (Photo: Film Frame..©Marvel Studios 2019)

After a record-breaking opening, “Avengers” is finally slowing down, having added another $3.7 million in North American ticket sales for the most recent weekend.

It’s not uncommon for studios to employ such tactics to push movies past various milestones, but Marvel’s stunt now falls under the heading of a sibling rivalry. That’s because “Avatar” and its upcoming sequels are now part of the Walt Disney Co., via its acquisition of most 20th Century Fox entertainment assets.

“Endgame” is also the No. 2 movie of all time, not adjusted for inflation, in terms of domestic ticket sales, but has no chance of surpassing the leader by that measure, “Star Wars: The Force Awakens.”

Only five movies have ever surpassed $2 billion in worldwide box office, and with the addition of “Avatar,” Disney now holds the rights to four of them.

Cameron is planning multiple “Avatar” sequels. There have been several delays, but the first is now scheduled to be released in December 2021.

A Marvel spokesperson could not be reached for comment.