Getty Images/CNNMoney
Now playing
01:39
Spotify is beating Apple. Now what?
Fox News
Now playing
02:31
Tucker Carlson insults Capitol police officer
Fox News
Now playing
02:21
Sean Hannity makes an unexpected statement live on Fox News
NEW YORK, NY - NOVEMBER 29:  Tucker Carlson, host of "Tucker Carlson Tonight" speaks onstage with Nicholas Carlson at IGNITION: Future of Media at Time Warner Center on November 29, 2017 in New York City.  (Photo by Roy Rochlin/Getty Images)
Roy Rochlin/Getty Images
NEW YORK, NY - NOVEMBER 29: Tucker Carlson, host of "Tucker Carlson Tonight" speaks onstage with Nicholas Carlson at IGNITION: Future of Media at Time Warner Center on November 29, 2017 in New York City. (Photo by Roy Rochlin/Getty Images)
Now playing
01:36
Ex-Fox reporter explains why Tucker Carlson is lying about vaccines
LOS ANGELES, CA - OCTOBER 21:  Tucker Carlson speaks onstage during Politicon 2018 at Los Angeles Convention Center on October 21, 2018 in Los Angeles, California.  (Photo by Rich Polk/Getty Images for Politicon )
Rich Polk/Getty Images
LOS ANGELES, CA - OCTOBER 21: Tucker Carlson speaks onstage during Politicon 2018 at Los Angeles Convention Center on October 21, 2018 in Los Angeles, California. (Photo by Rich Polk/Getty Images for Politicon )
Now playing
02:55
Tucker Carlson went on the record with reporter. Here's what she learned
CNN
Now playing
02:05
Bash asks Surgeon General if Fox News disinformation is killing people
CNN
Now playing
03:13
Stelter: The problem is so much bigger than misinformation
Now playing
02:30
'Premised on a lie': Tapper calls out Fox reporter's question
Phillip Faraone/Getty Images
Now playing
01:42
Megyn Kelly says media exaggerated the Capitol riot
Now playing
02:04
Police interrupt live interview to take Cuban YouTuber Dina Stars
Fox News
Now playing
02:25
Guest challenges Fox News host to tell viewers Trump lost
fox news split
fox news
fox news split
Now playing
07:00
CNN rolls the tape on Fox News hosts' anti-vaccine rhetoric
CNN
Now playing
02:54
Hear what CPAC attendees told CNN reporter about Trump
Fox News/OAN/Newsmax
Now playing
02:44
Right-wing media deems vaccine resistance a badge of honor
Rachel Nichols Court
Rachel Nichols Court
Now playing
04:04
ESPN removes reporter from NBA Finals sideline role after leaked call
Now playing
02:19
Nikole Hannah-Jones explains why she rejected UNC tenure
New York CNN Business —  

Barack and Michelle Obama’s production company will start working with Spotify to produce podcasts, similar to its multi-year production deal with Netflix to produce TV shows and films.

The production company, Higher Ground, announced the Spotify partnership on Thursday. The Obamas will “develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics,” Higher Ground said.

“Lend their voices” means the former president and first lady will sometimes be heard on the new podcasts – but their primary role will be in the development and production phases.

The first podcasts from Higher Ground Audio are likely to debut in 2020 at the earliest. Higher Ground and Spotify said they would announce the specifics later.

The Obama-produced podcasts will be exclusive to Spotify’s platform – part of a broader push by the company to make a bigger splash in the podcasting space. Spotify, a digital music service with millions of songs that launched over a decade ago, has acquired several podcasting companies this year.

“President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content,” Dawn Ostroff, Spotify’s chief content officer, said in a statement on Thursday.

The financial terms of the deal were not disclosed.

But similar to the Netflix deal, the tie-up with Spotify was described as a multi-year agreement.

The initial lineup of projects for Netflix was announced in April. The list includes a drama set in post-WWII New York City, a scripted anthology, a children’s series, and a number of non-fiction projects.