PHOTO: Apple
Now playing
02:39
Apple wants to be your bank now
Apple Airpods Max
Apple Airpods Max
PHOTO: Apple
Now playing
00:43
Apple unveils $549 headphones
John Hodgman making an appearance at the end of Apple
John Hodgman making an appearance at the end of Apple's online event on November 10, 2020.
PHOTO: Apple
Now playing
00:50
The PC guy from Apple's iconic commercials is back
New 13-inch MacBook Pro.
New 13-inch MacBook Pro.
PHOTO: Apple
Now playing
03:14
See Apple's new Macbooks with the M1 chip
PHOTO: Jacob Krol/CNN
Now playing
03:16
Here's what you need to know about the iPhone 12
CUPERTINO, CALIFORNIA - OCTOBER 13, 2020: Apple CEO Tim Cook talking about the value of 5G for customers during a special event at Apple Park in Cupertino, California. (Photo by Brooks Kraft/Apple Inc.)
CUPERTINO, CALIFORNIA - OCTOBER 13, 2020: Apple CEO Tim Cook talking about the value of 5G for customers during a special event at Apple Park in Cupertino, California. (Photo by Brooks Kraft/Apple Inc.)
PHOTO: Brooks Kraft/Apple Inc
Now playing
01:02
5G is coming to the iPhone
See Apple
See Apple's new mini HomePod_00000000.jpg
Now playing
00:50
See Apple's new mini HomePod
Apple Fitness+
Apple Fitness+
PHOTO: Apple
Now playing
01:40
Apple's Fitness+ wants to take on Peloton with at-home workouts
Apple Watch Series 6 and Apple Watch SE
Apple Watch Series 6 and Apple Watch SE
PHOTO: Apple
Now playing
01:13
See Apple Watch Series 6's new health capabilities
New iPad 8th generation.
New iPad 8th generation.
PHOTO: Apple
Now playing
01:36
Watch: Apple unveils latest line-up of colorful iPads
Apple
Apple's Newton device made its public debut at CES in 1992. Marketed as a computer that fits in the palm of your hand, the device never fully took off.
PHOTO: CNN
Now playing
01:54
This was Apple's first 'iPad.' It failed miserably
PHOTO: Apple
Now playing
01:28
Watch Apple's commercial where people blurt out their private info
The Apple logo is seen hanging inside the Apple store on West 66th Street on October 5, 2011 in New York City.
The Apple logo is seen hanging inside the Apple store on West 66th Street on October 5, 2011 in New York City.
PHOTO: Andrew Burton/Getty Images/File
Now playing
01:40
Apple is worth $2 trillion
App library
App library
PHOTO: Apple
Now playing
03:04
Widgets, face mask Memoji, car keys: Here's what's new on iOS 14
Now playing
01:49
Floppy disks & headphone jacks? Apple innovated them out of existence
Now playing
01:07
We did what Apple told us not to with the Apple Card
(CNN Business) —  

Apple hasn’t forgotten iPod touch lovers: On Tuesday it released the first new iPod since 2015.

Although the iPod may seem outdated to some, its smaller size and cheaper price help Apple attract a different market segment than customers who buy its premium iPhones. Apple’s iPhones are mired in a sales slump, and CEO Tim Cook has said price increases had played a role in slowing growth.

At the iPod’s peak in 2008, Apple sold more than 55 million units. Apple stopped releasing its iPod sales figures in 2013, after it sold fewer than 20 million of the music players. They’re no longer prominently listed on the company’s website or showcased in Apple Stores. But they still attract a niche audience.

The new iPod touch

The new iPod touch is getting a slight hardware upgrade. It will run on the A10 Fusion chip, which is a little older than chips found in the latest iPhones. The iPhone 7 also runs on the A10, so it’s about three years old. But the A10 is faster than the A8 chip that the 2015 version ran on.

The upgraded chip means the iPod touch is “twice as fast as before,” Greg Joswiak, Apple’s product marketing vice president, said in a statement.

Apple
Apple's new iPod Touch comes with a faster chip.
PHOTO: Photo Illustration: Apple / CNN

It also means the new iPod touch can support Group FaceTime calls and augmented reality apps. Apple (AAPL) is also using the product launch to promote its upcoming gaming subscription, called Apple (AAPL) Arcade, which it announced back in March.

The iPod touch is also getting a new 256 GB storage option to address those customers who have a few extra music files they need to save. That’s by far the biggest storage capacity Apple has ever put in an iPod. The discontinued iPod Classic (that’s the iPod with the click wheel) came with a maximum of 160 GB of storage.

The new iPod touch looks similar to the older ones with a physical home button, a small four-inch display, and a lower price than most modern iPhones.

The new iPod touch starts at $199 for the 32 GB storage option and goes up to $399 for the 256 GB option. It comes in space gray, white, gold, blue, pink, and red, and is available for online order in 27 countries starting Tuesday.