Hong Kong CNN  — 

China will survive its trade war with the United States, state media insists, as it mounts a fierce new propaganda campaign against US “greed.”

In a series of opinion pieces and on-air editorials, the country’s government-controlled media used strong and nationalistic language to reassure a shaky domestic audience that China’s economy can weather the higher tariffs imposed last Friday by US President Donald Trump.

One strongly worded editorial published by both the Xinhua News Agency and the People’s Daily, the Communist Party mouthpiece, said that while the US was fighting for “greed and arrogance,” China fought to defend “its legitimate rights and interests.”

“The trade war in the United States is the creation of one person and his administration who have swept along the entire population of the country. Whereas the entire country and all the people of China are being threatened. For us, this is a real ‘people’s war,’” the editorial said.

A statement read during the primetime 7 p.m. news on state broadcaster CCTV by anchor Kang Hui said China would “fight for a new world,” adding that in its long history “there’s nothing we haven’t seen before.”

“As President Xi Jinping pointed out, the Chinese economy is a sea, not a small pond. A rainstorm can destroy a small pond, but it cannot harm the sea. After numerous storms, the sea is still there,” Kang said.

The clip went viral on China’s social media sites, where it has been viewed millions of times. CCTV’s own post of the clip has has been reposted by most state media accounts.

The commentaries marked a dramatic escalation in the propaganda battle after a week in which state media played down news of the trade war – barely mentioning the pair of tweets from Trump on May 3 which reignited tensions after months of negotiations.

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In just a couple of weeks the prospect of a wide-ranging agreement to end the year-long trade war has almost completely collapsed.

On Friday, the Trump administration rai