Amazon
Now playing
01:50
Is an Amazon employee listening to you?
amazon bessemer worker
Senate Budget Committee
amazon bessemer worker
Now playing
02:07
Hear Amazon employee's allegations of union busting
In an interview with CNN in 1999, Amazon founder Jeff Bezos said he was surprised by Amazon's success.
CNN
In an interview with CNN in 1999, Amazon founder Jeff Bezos said he was surprised by Amazon's success.
Now playing
04:06
In 1999 Jeff Bezos told CNN he was surprised about Amazon's success
Now playing
03:20
Andy Jassy will be Amazon's CEO. In 2019, CNN asked him if he wanted the job
David Ryder/Getty Images
Now playing
00:57
How Amazon's Jeff Bezos spends his immense wealth
Shutterstock
Now playing
04:42
Ever receive a package you didn't order? It could be a scam
Now playing
01:25
This robotaxi from Amazon's Zoox has no reverse function
Now playing
02:52
AWS CEO: Businesses are reinventing rapidly
Amazon
Now playing
00:57
Watch Ring's indoor drone prototype patrol a house
Dr. Michael Pecht of the University of Maryland's Center for Advanced Life Cycle Engineering looks at an AmazonBasics microwave from a customer who said it caught on fire.
Heather Fulbright/CNN
Dr. Michael Pecht of the University of Maryland's Center for Advanced Life Cycle Engineering looks at an AmazonBasics microwave from a customer who said it caught on fire.
Now playing
04:23
Dozens of AmazonBasics product are flagged as dangerous, but many are still being sold
The new Amazon Halo fitness band
Amazon
The new Amazon Halo fitness band
Now playing
01:10
See Amazon's new wearable it says can tell if you're stressed out
CNN
Now playing
07:35
We bought a car seat on Amazon. It shattered in a crash test
TOPSHOT - The US Capitol is seen in Washington, DC on January 22, 2018 after the US Senate reached a deal to reopen the federal government, with Democrats accepting a compromise spending bill. / AFP PHOTO / MANDEL NGAN        (Photo credit should read MANDEL NGAN/AFP/Getty Images)
TOPSHOT - The US Capitol is seen in Washington, DC on January 22, 2018 after the US Senate reached a deal to reopen the federal government, with Democrats accepting a compromise spending bill. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Now playing
02:22
Will the government attempt to break up Amazon?​
Photo-Illustration: Shutterstock/CNNMoney
Now playing
02:41
Can Amazon afford to get into the ad business?
SEATTLE, WA - JANUARY 22: A shopper scans the Amazon Go app upon entetering the Amazon Go store, on January 22, 2018 in Seattle, Washington. After more than a year in beta Amazon opened the cashier-less store to the public. (Photo by Stephen Brashear/Getty Images)
Stephen Brashear/Getty Images North America/Getty Images
SEATTLE, WA - JANUARY 22: A shopper scans the Amazon Go app upon entetering the Amazon Go store, on January 22, 2018 in Seattle, Washington. After more than a year in beta Amazon opened the cashier-less store to the public. (Photo by Stephen Brashear/Getty Images)
Now playing
04:27
Amazon is using AI in almost everything it does
Sofia Ordonez/CNN
Now playing
04:24
What happens when Amazon comes for your business?
(CNN Business) —  

Amazon launched a new website in the United Arab Emirates on Tuesday, replacing Souq.com — the popular regional e-commerce platform it bought for $580 million in 2017 — with Amazon.ae.

Souq users in the UAE are now automatically redirected to Amazon.ae, and will have access to products sold by Amazon in the United States, as well as more payment options, according to a statement from Souq founder Ronaldo Mouchawar.

Mouchawar, who is now vice president for Amazon in the Middle East and North Africa, touted the site as a milestone, noting that customers can shop in Arabic on both the Amazon app and the website, a first for the Seattle-based company.

Amazon.ae also features regional specific deals, such as sales pegged to Ramadan, the Islamic holy month set to begin next week.

Souq will still be available in other countries where it operates, such as Saudi Arabia and Egypt.

The online shopping industry in the Middle East and North Africa is poised for explosive growth.

E-commerce in the region was worth $8.3 billion in 2017, and is expected to more than triple to $28.5 billion by 2022, according to consulting firm Bain & Company.

Amazon is fighting off other global e-commerce companies making a play for the growing market.

AliExpress, which is owned by Chinese e-commerce firm Alibaba (BABA), and eBay (EBAY) both have a strong presence in several countries across the region.

The push into the Middle East comes as Amazon pulls back from the world’s second-largest economy. Earlier this month, Amazon said it will close its marketplace in China, meaning Amazon customers in the country will no longer be able to buy goods from Chinese merchants.

Zahraa Alkhalisi contributed to this report.