Relatives of a blast victim grieve outside a morgue in Colombo, Sri Lanka, Sunday, April 21, 2019.  More than hundred were killed and hundreds more hospitalized with injuries from eight blasts that rocked churches and hotels in and just outside of Sri Lanka
PHOTO: Eranga Jayawardena/AP
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(CNN Business) —  

Three children of retail billionaire Anders Holch Povlsen were killed in the attacks in Sri Lanka on Sunday, according to a spokesperson for his company.

The Danish entrepreneur owns clothing company Bestseller, which is the biggest shareholder in British fashion retailer Asos (ASOMY) with a stake of over 26%. He also owns a 10% stake in German online retailer Zalando.

“We can confirm that Anders lost three children in the attack,” Jesper Stubkier, Bestseller’s communication manager, told CNN.

Stubkier declined to comment further, citing the need “to respect the privacy of the family.” Holch Povlsen and his wife, Anne, have four children, according to Danish media.

Several hundred people died in the wave of bombings across Sri Lanka on Easter Sunday. At least 39 of those killed were visitors from countries including Turkey, India, the United Kingdom and Australia.

Four days after the coordinated attacks, the Sri Lankan Health Ministry revised the death toll, saying 253 people had died. That toll is significantly lower than the 359 initially reported to CNN by a Colombo police spokesman this week. The health ministry cited the condition of remains and the difficulty in identifying them for the discrepancy.

No group has yet claimed responsibility for the attacks. A government minister described the coordinated bombings as a “brand new type of terrorism,” after a decade of relative calm in Sri Lanka.

Danish media reported that Holch Povlsen was in Sri Lanka with his family on vacation.

The Danish entrepreneur, Anders Holch Povlsen, seen during a 2017 event.
PHOTO: Tariq Mikkel Khan/AFP/Getty Images
The Danish entrepreneur, Anders Holch Povlsen, seen during a 2017 event.

Holch Povlsen is worth $5.7 billion, according to the Bloomberg Billionaires Index. That makes him the 304th richest person in the world.

Bestseller has 2,700 stores in 70 countries and reported sales of €3.3 billion ($3.7 billion) in the financial year ended 2018. The company has 17,000 employees and its brands include Vero Moda and Jack&Jones.

Holch Povlsen also owns a 50% stake in Bestseller Fashion Group China, an independent company that has more than 7,000 stores in the country.

He has been a member of Zalando’s (ZLNDY) supervisory board since 2013.

The billionaire’s interests go beyond fashion and retail. He and Anne are among the biggest private landowners in Scotland.

In 2007, the couple founded Wildland, a conservation and sustainable development company through which they’ve invested in a number of properties.

The couple say on their website that they want to restore the Scottish Highlands “to their former magnificent natural state and repair the harm that man has inflicted on them.”

The couple has already restored a number of properties, and they planned to rehabilitate others while protecting archaeologically important structures found on their land.

According to the Wildland website, they have also acquired vast mountain areas in Romania to protect them from exploitation such as logging, resource extraction and urbanization.

Update: This story has been updated to reflect the death toll has been revised by the Sri Lankan Health Ministry.

Eric Cheung contributed reporting.