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A version of this article first appeared in the “Reliable Sources” newsletter. You can sign up for free right here.

Thursday afternoon’s Disney investor meeting is a seminal moment in the streaming wars. We’re about to learn a lot more about Disney+.

Brian Lowry emails: Disney will showcase the studio’s eagerly anticipated plans for Disney+, drawing upon the super-team of assets — Marvel, Lucasfilm, Pixar, and now Fox — that CEO Bob Iger has assembled. Some of the high-profile projects have already been announced or leaked out, but there are still plenty of unknowns, starting with how Disney decides which programs to develop where. Read on…

The details

Frank Pallotta emails: Greetings from California! The investor event will begin at 2pm local time, 5pm ET… We will have complete coverage on CNN Business…

>> Per the WSJ’s Erich Schwartzel, Disney+ will launch in November. He says “the undertaking requires a whole new set of skills, and a major cultural shake-up… Employees from the backlots in Burbank to technology centers in Nebraska say the pressure is on to make it work…”

What to expect

“We expect the discussion to include specific details” about Disney+, “a strategic update on Hulu now that Disney owns 60% (vs. 30% pre-Fox) as well as the long-term vision for ESPN+, which launched exactly one year ago this week,” BTIG’s Richard Greenfield wrote in a blog post Wednesday. “Investors essentially want to understand whether Disney can make the transition to a ‘tech company’ or will this be yet another technology failure, not just for Disney but for the broader legacy media universe…”

Discovery’s pitch

Television upfront season is in full swing: The “new Discovery” pitched advertisers on Wednesday, one year after Discovery acquired Scripps Networks. “We have made fantastic strides in our mission,” CEO David Zaslav said. Jon Steinlauf, the company’s head of ad sales, said “we’ve become a hit-making machine…”

What stood out to me was Steinlauf’s framing of the TV playing field. “Consumers now face an avalanche of content,” he said, “and in our opinion way too much of that content is commercial-free.” (A jab at Netflix and Amazon.) On ad-supported TV, “sports is expensive” and “news is polarizing, and can even leave your brand at risk,” he said, leaving unscripted and scripted entertainment…

>> TLC is Steinlauf’s “No. 1 priority in this year’s talks,” AdWeek’s Jason Lynch reported…

DIY Network is becoming the Chip and Joanna Gaines channel…

The “Fixer Upper” stars came on stage at Wednesday’s upfront to celebrate their newly signed deal with Zaslav. The Gaines family will take over Discovery’s existing DIY Network cable channel in the summer of 2020. USA Today’s Gary Levin had the scoop on Wednesday morning.

Here’s more from CNN’s Sandra Gonzalez: “A new subscription streaming service is also in the plans… The pair will serve as chief creative officers and current HGTV president Allison Page will serve as president of the new joint venture…”

NYT Opinion’s Privacy Project is live

“Rather than hurriedly consenting to someone else’s privacy policy, it’s time for us to write our own,” NYT editorial page editor James Bennet writes.

This is the launch of The Privacy Project, what Bennet calls a “monthslong initiative” to explore these issues. A set of articles will appear in a special section of Sunday’s paper, though many are already online.

Times publisher A.G. Sulzberger has a candid editorial, “How The Times Thinks About Privacy,” that says the paper is “working to ensure that our own data practices live up to our values.” He explains why the Times uses “trackers;” points out that other news sites use more; and says he’s committed to increasing “transparency and protections.” Here’s the piece…

FOR THE RECORD

– Discovery’s networks are coming to YouTube TV… And YouTube is hiking subscription package prices to $50 a month… (CNN)

– Another bundle announcement: T-Mobile is rebranding Layer3 TV as TVision Home. “The service starts at $100 per month for more than 150 channels, minus a $9.99/month discount for T-Mobile customers, which will initially be offered to everyone…” (TechCrunch)

Read more of Wednesday’s “Reliable Sources” newsletter… And subscribe here to receive future editions in your inbox…

– There’s been a lot of grumbling about these high prices, and I understand why. Some customers signed up for a cable-like experience at a lower price. But I think these streaming products are primarily about making the cable experience better: More portable, more personal, more user-friendly. Hey, just my two cents…