(CNN)O, yes, they went there.
To close out its big original content announcement on Monday in Cupertino, California, Apple brought Oprah Winfrey to the stage to make three announcements, one that will essentially put the talk show queen back in the interviewer's chair and those conversations into the pockets of millions of Apple users.
Along with two documentary projects, Winfrey announced the formation of "the most stimulating book club on the planet." As part of this, the mogul will interview authors in conversations that can be watched on Apple devices.
"I want to reach that sweet spot where insight and perspective, truth and tolerance actually intersect," Winfrey said.