New York CNN Business  — 

Medium, the digital publishing platform started by Twitter co-founder Ev Williams, is once again presenting itself as an oasis for content creators.

The company revealed on Monday its plans to fund and distribute new publications, inviting editors and publishers to apply for its new program.

It’s a familiar pitch for Medium, which acknowledged in the announcement that it had previously done deals with third-party publishers. The company said it “fulfilled those contracts but did not end up renewing them.” Sites such as ThinkProgress and The Ringer had previously partnered with Medium, though both have since left.

Medium has had fits and starts since it was founded by Williams in 2012; in 2017, it laid off a third of its staff. Later that year, Medium unveiled a subscription program that allowed publishers to implement a paywall, but the program was canceled in 2018.

In its call for applications on Monday, Medium emphasized that it is looking “for quality publications.”

“When we say quality, we mean more than good writing (though we like that a lot),” the announcement said. “We also mean information quality — accuracy, insightfulness, and offering something uniquely valuable to the reader.”

The company said it will pay publishers “a revenue share based on readership,” which in some cases can range from $5,000 to $50,000 a month. The contracts will range from three to 12 months.

The company is now focused on producing original publications. Digiday reported last month that Medium is launching four subscription publications. On Tuesday, former New York Times food writer Mark Bittman launched Salty, an online magazine published through Medium.

Williams told the New York Times that there are more publications on the way; after investing $5 million in publishing last year, he said this year Medium will commit “several multiples of that.”