A café owner is giving away books to children who bring him plastic bottles and cans to recycle

Children at San Rufo elementary school in Salerno, southern Italy, are swapping plastic for books.

(CNN)A bookseller in southern Italy is offering free books to schoolchildren who bring him one plastic bottle and one aluminum can to recycle.

Michele Gentile, who founded the Ex Libris Cafe bookshop in Polla, a small town near Salerno, told CNN he wants to encourage kids to read while doing something for the environment.
"My goal is to spread the passion and love for books among those people