(CNN)Eight years ago, Seth Stewart, 28, and one of his three brothers decided to pass out two dozen roses to their single friends for Valentine's Day. The community got wind of their generosity, and the next year they began receiving requests, turning a small idea into an annual tradition.
These guys hand out roses to widows and military wives so they don't feel alone on Valentine's
Stewart says the idea has taken off, and he has hired a group of drivers to hand out more than 550 roses to women all over the Spokane, Washington area on February 14.
Stewart says that, in the beginning, they took requests by text or email, but now everything is filtered through their "Rose Rush" Facebook page.
The roses are free of charge, and every requested recipient gets one. Stewart says some senders also include personal messages explaining why they want their recipient to get a rose.
"Some of the stories are so touching," Stewart says as he describes a message to a recent widow. "No matter how bad you are feeling there is always someone thinking about you."