BEIJING, CHINA - JANUARY 07: The Apple logo is seen on the window at an Apple Store on January 7, 2019 in Beijing, China. Apple Inc. lowered its revenue guidance last week, blaming China's slowing economy and weaker than expected iPhone sales, as the company's chief executive officer Tim Cook said in a letter to investors the sales problems were primarily in its Greater China region that accounts for almost 20 percent of its revenue and includes Hong Kong and Taiwan. (Photo by Kevin Frayer/Getty Images)
Kevin Frayer/Getty Images
BEIJING, CHINA - JANUARY 07: The Apple logo is seen on the window at an Apple Store on January 7, 2019 in Beijing, China. Apple Inc. lowered its revenue guidance last week, blaming China's slowing economy and weaker than expected iPhone sales, as the company's chief executive officer Tim Cook said in a letter to investors the sales problems were primarily in its Greater China region that accounts for almost 20 percent of its revenue and includes Hong Kong and Taiwan. (Photo by Kevin Frayer/Getty Images)
Now playing
01:56
iPhone sales dip 15% as Apple's growth in China slows
Getty Images
Now playing
02:52
Apple boosts its US investment
AirTag
Apple
AirTag
Now playing
01:17
See AirTag, Apple's new device for tracking your lost stuff
Apple
Now playing
01:43
See all the new iMac colors
Apple CEO Tim Cook exits the stage during Apple's Worldwide Developers Conference in San Jose, California on June 5, 2017. (Photo by Josh Edelson / AFP)        (Photo credit should read JOSH EDELSON/AFP via Getty Images)
JOSH EDELSON/AFP/AFP via Getty Images
Apple CEO Tim Cook exits the stage during Apple's Worldwide Developers Conference in San Jose, California on June 5, 2017. (Photo by Josh Edelson / AFP) (Photo credit should read JOSH EDELSON/AFP via Getty Images)
Now playing
02:50
Apple started a $200 million fund to combat climate change
Justin Long appeared in Intel's new PC vs Mac commercial as the "PC Guy" (Source: Intel)
Intel
Justin Long appeared in Intel's new PC vs Mac commercial as the "PC Guy" (Source: Intel)
Now playing
01:03
Justin Long switches sides in new Mac vs PC commercials
Apple Airpods Max
Apple
Apple Airpods Max
Now playing
00:43
Apple unveils $549 headphones
Jacob Krol/CNN
Now playing
03:16
Here's what you need to know about the iPhone 12
CUPERTINO, CALIFORNIA - OCTOBER 13, 2020: Apple CEO Tim Cook talking about the value of 5G for customers during a special event at Apple Park in Cupertino, California. (Photo by Brooks Kraft/Apple Inc.)
Brooks Kraft/Apple Inc
CUPERTINO, CALIFORNIA - OCTOBER 13, 2020: Apple CEO Tim Cook talking about the value of 5G for customers during a special event at Apple Park in Cupertino, California. (Photo by Brooks Kraft/Apple Inc.)
Now playing
01:02
5G is coming to the iPhone
See Apple's new mini HomePod_00000000.jpg
See Apple's new mini HomePod_00000000.jpg
Now playing
00:50
See Apple's new mini HomePod
Apple Fitness+
Apple
Apple Fitness+
Now playing
01:40
Apple's Fitness+ wants to take on Peloton with at-home workouts
Apple Watch Series 6 and Apple Watch SE
Apple
Apple Watch Series 6 and Apple Watch SE
Now playing
01:13
See Apple Watch Series 6's new health capabilities
Apple's Newton device made its public debut at CES in 1992. Marketed as a computer that fits in the palm of your hand, the device never fully took off.
CNN
Apple's Newton device made its public debut at CES in 1992. Marketed as a computer that fits in the palm of your hand, the device never fully took off.
Now playing
01:54
This was Apple's first 'iPad.' It failed miserably
Apple
Now playing
01:28
Watch Apple's commercial where people blurt out their private info
The Apple logo is seen hanging inside the Apple store on West 66th Street on October 5, 2011 in New York City.
Andrew Burton/Getty Images/File
The Apple logo is seen hanging inside the Apple store on West 66th Street on October 5, 2011 in New York City.
Now playing
01:40
Apple is worth $2 trillion
Now playing
01:49
Floppy disks & headphone jacks? Apple innovated them out of existence
(CNN Business) —  

Apple’s forthcoming subscription news service may not be a cash cow for participating media organizations.

The Silicon Valley giant has reportedly informed publishers that it will take 50% of the revenue from the service. A spokesperson for Apple declined to comment.

News of Apple’s plans was reported Tuesday by both the Wall Street Journal and AdAge.

According to AdAge, “Apple plans to take half of the proceeds from $10 monthly subscriptions to the magazine service, leaving publishers to split the rest based on how many people read their stories.”

The service, which is expected to launch this spring, will be a byproduct of Texture, the digital magazine service Apple acquired last year.

Texture was joint venture founded nearly a decade ago by publishers such as Hearst, Meredith and Conde Nast; spokespeople for those companies did not respond to a request for comment.

Bloomberg reported in December that Apple will make Texture a premium product within Apple News, the company’s mobile news aggregation app that is pre-installed on iPhones.

Apple’s iPhone business is in decline, but its subscription services such as the app store, Apple Music and Apple Care are making up some of the difference. Revenue for these services rose 19% to a record $10.9 billion, according to the latest earnings report.