pepsi
Now playing
04:10
Watch the 2019 Super Bowl commercials
1979- Mean Joe Greene
First debuting in 1979, "Mean" Joe Greene has been consistently voted as one of the greatest Super Bowl ads of all time.  The ad showcased one of the most formidable defensemen in NFL history and softened his public image after he shares a touching Coca-Cola moment with a young fan.
The Coca-Cola Company
1979- Mean Joe Greene First debuting in 1979, "Mean" Joe Greene has been consistently voted as one of the greatest Super Bowl ads of all time. The ad showcased one of the most formidable defensemen in NFL history and softened his public image after he shares a touching Coca-Cola moment with a young fan.
Now playing
02:36
The most memorable Super Bowl ads of all time
Pepsi/Getty Images
Now playing
03:20
Here's why you remember these Super Bowl ads
super bowl 2018 comerciales febreeze pringles david shwimmer keanu reeves digital pkg_00013321.jpg
super bowl 2018 comerciales febreeze pringles david shwimmer keanu reeves digital pkg_00013321.jpg
Now playing
03:32
The reason why Super Bowl ads are worth it
Official balls for the NFL Super Bowl LII football game are seen at the Wilson Sporting Goods Co. in Ada, Ohio, Monday, Jan. 22, 2018. The New England Patriots will play the Philadelphia Eagles in the Super Bowl on Feb. 4, in Minneapolis, Minn. (AP Photo/Rick Osentoski)
Rick Osentoski/AP
Official balls for the NFL Super Bowl LII football game are seen at the Wilson Sporting Goods Co. in Ada, Ohio, Monday, Jan. 22, 2018. The New England Patriots will play the Philadelphia Eagles in the Super Bowl on Feb. 4, in Minneapolis, Minn. (AP Photo/Rick Osentoski)
Now playing
03:29
Watch the 2018 Super Bowl commercials
super bowl commercials 2017 orig llr_00014909.jpg
Honda
super bowl commercials 2017 orig llr_00014909.jpg
Now playing
02:00
Best commercials from Super Bowl 2017
(CNN Business) —  

PepsiCo wants more people to know that it sells seltzer.

The company has been expanding its portfolio of healthy foods and drinks as consumers clamor for low-calorie, sugar-free options. Bubly, the LaCroix competitor PepsiCo launched last year, has helped PepsiCo capitalize on the health trend.

The seltzer, which has no calories or sweeteners and comes in flavors like apple, lime and grapefruit, is “a home run,” said Greg Lyons, CMO of Pepsi Beverages North America. PepsiCo has already sold more than $100 million worth of Bubly products, he said.

But not enough people know about it. A Super Bowl commercial could change that.

“Only 20% of US households know that Bubly exists,” Lyons told CNN Business. The “Super Bowl is a great platform for us to really spike and drive up the awareness.”

PepsiCo (PEP) tapped Michael Bublé for the commercial, which shows the singer replacing Bubly’s “y” with an “é” on a number of cans. Comedian Aparna Nancherla is also in the ad.

Michael Bublé appears in a Pepsi Bubly commercial.
PepsiCo
Michael Bublé appears in a Pepsi Bubly commercial.

Using the Super Bowl to showcase a new brand is something PepsiCo has done before. Two years ago, PepsiCo aired a commercial featuring music by John Legend to promote its LIFEWTR, bottled water that competes with Coca-Cola’s Glaceau Smartwater. PepsiCo saw “a spike in awareness” among consumers from the commercial, Lyons said.

Sparkling water is “an important category because it’s catching on, but at the same time there’s a huge number of households that haven’t yet adopted a sparkling water habit,” said Duane Stanford, executive editor of Beverage Digest. Last year, PepsiCo bought seltzer brand SodaStream for $3.2 billion.

In June, PepsiCo unveiled Gatorade Zero, the first sugarless version of sports drink.

The company is also running ads for Doritos and Pepsi cola, and has put up hundreds of ads in Atlanta, where Sunday’s game will be played, and where rival Coca-Cola (KO) is based.