Lagos, Nigeria (CNN)When Abiodun Adereni learned that pregnant women in Nigeria were dying from a lack of proper health care at childbirth, he knew something had to be done. So he launched HelpMum, a Nigerian health service provider that tackles the problem by using low-cost innovations and the power of mobile technology.
How low tech is making a big impact on maternal deaths in Nigeria
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Nigeria is one of the most dangerous countries in the world to give birth, according to the United Nations. It accounts for 19% of all maternal deaths on the planet.
Adereni, the founder and CEO of HelpMum said he launched the company in 2017 to reduce the rates of maternal and infant mortality in Nigeria. The company works in rural areas that have limited access to primary health centers and provides clean birth kits to women, in order to prevent infections.
Nigeria has a staggering rate of 58,000 maternal deaths annually according to a 2015 report by the United Nations.
The outlook for newborn babies in Nigeria isn't encouraging either, with about 528 daily deaths, which, according to UNICEF, is one of the highest in the world.
HelpMum was selected by a panel of judges as one of four winners of the first-ever Google Impact Challenge Africa, Nigeria 2018.
The company is one of four winners in Nigeria - each benefiting from a $250,000 grant. According to Google, the Impact Challenge Africa is for "organizations who are using technology and innovation to create economic opportunity in their communities to step forward with their most innovative ideas."
The reasons for HelpMum's focus in rural areas are because women living in these communities are more susceptible to death due to bad road networks that make them inaccessible, and the use of midwives and traditional birth attendants who lack the resources to cater to th