CNN —  

The Tuesday after Thanksgiving every year has been dubbed Giving Tuesday, encouraging people to donate money or time to worthy causes. It’s essentially the Black Friday of charity, a reminder that Cyber Week can be so much more than just shopping.

Traditionally, Giving Tuesday is celebrated by nonprofits, but retailers are also helping out this year, with many setting aside part of their profits to give back to organizations that help provide education, access to clean water or food, and other necessities to people from across the world and in your own community.

That means while you’re shopping for gifts from friends and family on Tuesday, you can also be helping out people in need. And isn’t that exactly what the holidays are all about?

To help showcase just a fraction of the stellar work retailers are doing this Giving Tuesday, we’ve rounded up 15 stores that use your purchases to improve the lives of others.


Looking to update your home while also helping others sleep more peacefully? When you shop Parachute’s Linen Venice Set, the company donates a potentially life-saving malaria bed net to someone in need through the organization Nothing But Nets.

Warby Parker

Warby Parker has long followed the principle that when you buy a pair of glasses, the company gives a pair to someone who doesn’t have access to it. Since the brand’s inception, it’s donated more than 4 million pairs of glasses in over 50 countries.

Draper James

Reese Witherspoon’s Southern-inspired brand, Draper James, will be donating 100% of its sales of the Draper James Sisterhood Collection to Girls, Inc., a nonprofit dedicated to empowering and inspiring girls and young women.


Draper James isn’t the only organization teaming up with Girls, Inc. this Giving Tuesday. Thinx, the purveyor of period-proof underwear and athletic gear, is launching a special edition line of the indigo-colored GRL PWR Sport, with $5 for each pair sold going to Girls, Inc.

Lilly Pulitzer

Lilly Pulitzer is also donating a portion of its proceeds to a female-focused organization. On Giving Tuesday, 50% of all proceeds from the limited-edition Product with Purpose Graphic Tee will go to Girls on the Run, a nonprofit that helps teach preteen girls self-respect and healthy lifestyles through various running programs.


Cotopaxi gives back all year round, so you can feel good about shopping the retailer far beyond Giving Tuesday. The outdoor retailer gives 2% of all its revenue to alleviate poverty through organizations such as the International Rescue Committee, Educate Girls and Proximity Designs.


This year on giving Tuesday, clothing retailer Faherty will be donating 10% of its sales to POW (Protect Our Winters), an organization that is actively fighting climate change. In addition, the company’s Rainbow Collection will be donating 10% of its sales to The Trevor Project.

Kimpton Hotels

For current IHG Reward Club members (or anyone who signs up to become an IHG member), not only will you receive 25% off the hotel’s best flexible rate, but Kimpton will also donate $5 for every night you stay to The Trevor Project and No Kid Hungry. The booking window for this promotion lasts from November 19 until November 30 for stays from November 19 until March 31.


For every item purchased from Everlane’s 100% Human Collection, $5 will be donated to organizations such as the American Civil Liberties Union and the Human Rights Campaign. So far, the brand has donated close to a quarter of a million dollars to the ACLU.

State Bags

State’s buy one, give one campaign goes far beyond Giving Tuesday. For every State bag purchased, the company hand delivers a backpack, packed with essential products, to a local child in need.

Dr. Brandt Skincare

Dr. Brandt Skincare’s limited edition #PoresNoMore Pore Refiner Primer Bundle ($45; does more than just help you blur the look of pores and lines on your face. For every product sold, the brand is donating $5 to the Beaux Arts Hands On! Program, which helps support classes for young artists.


Dr. Brandt Skincare isn’t the only beauty line giving back this year. Sephora’s Stand Fearless Rouge Cream Lipstick ($13; also helps charitable causes with every purchase. When you buy the lipstick, $10 is donated to Sephora Stands, a program dedicated to empowering women.


Even Amazon is getting into the giving spirit this season. For every purchase of its limited edition (RED) Echo 2nd Generation ($99;, Amazon donates $10 to support (RED)’s efforts to fight AIDS through the Global Fund.

Ivory Ella

Ivory Ella is on a mission to help save the elephant population. Partnering with the organization Save the Elephants, whose aim is to “secure a future for elephants and to sustain the beauty and ecological integrity of the places they live,” Ivory Ella donates 10% of its annual profits to the group. That means you’ll feel extra good about stocking up your shopping cart with the company’s apparel and accessories this Giving Tuesday.

The Company Store

Help those in need stay warm this winter. For every comforter purchased through the Company Store, the brand donates a blanket to a homeless child.