People get shopping carts at a Target store on Friday, November 23, in Plainville, Massachusetts.
Mark Stockwell/The Sun Chronicle via AP

Black Friday: Shop till you need more leftovers

Updated 7:46 PM ET, Fri November 23, 2018

People get shopping carts at a Target store on Friday, November 23, in Plainville, Massachusetts.
Mark Stockwell/The Sun Chronicle via AP

US shoppers in search of deals are hitting the stores on Black Friday, the day after Thanksgiving that's the traditional start of the holiday shopping season.

Retailers are hoping for a lift from the annual shopping bonanza, and the signs are positive.

Spending on Thanksgiving Day shopping was running ahead of last year, and Adobe Analytics projected that online sales would hit a new record of $3.7 billion, up from $2.9 billion on the same day in 2017.