- Some claim that activated charcoal can boost energy, brighten skin and reduce gas
- It can bind to some vitamins, minerals and antioxidants, as well as some medications
On her Goop website, Gwyneth Paltrow claimed that charcoal lemonade was one of the "best juice cleansers". That was in 2014. Today, charcoal products -- from croissants to capsules -- are everywhere. Even high street coffee chains have taken to selling charcoal "shots".