(CNN)You've probably never heard of Gurgaon.
But this city, located just 30km south of New Delhi, is being transformed into one of India's leading tech hubs, home to some of the world's biggest brands.
"(In Gurgaon), you have Google and Facebook," says Akshant Goyal, vice president of Zomato, an Indian restaurant discovery platform headquartered in Gurgaon. "And within (the One Horizon Center) you will find Uber, Booking.com and TripAdvisor," he adds.
What's unusual about Gurgaon is that private developers are spearheading the city's development. Companies buy plots of land, apply for licenses to build high-rise apartments or trade centers there, then the government plans the road network around these ventures.
"The infrastructure comes in later," says Salman Akbar, director of International Land Developers, a family-owned Indian company that has been developing industrial, commercial and residential projects in Gurgaon since the late 1990s. "We build, the government plans around it, and gets the land for other public amenities."
Developers pay the government to build the roads, sewage, water, and electricity which service their projects, says Akbar.
How it started
Today, Gurgaon is a thriving hub of skyscrapers and luxury apartments. But just 50 years ago, Gurgaon was a relatively small farming area.
"(Back then) the land was still quite fertile in Gurgaon," says Akbar. "Before the development of the city, the major source of income was agriculture."