Donald Trump just made the Masters all about him

Trump's pattern of making everything about him
Trump's pattern of making everything about him

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Trump's pattern of making everything about him 02:18

(CNN)Patrick Reed's Masters victory on Sunday spawned 1,000 headlines: a young American's first major championship, Reed's stormy past, his strained relationship with his parents, the failure of Rory McIlroy to make a serious run at Reed on Sunday.

Or, if you are the President of the United States, to tout your golf course.
Yes, you read that right.
Here's Trump's "congratulatory" tweet for Reed on Sunday night:
    "Congratulations to Patrick Reed on his great and courageous MASTERS win! When Patrick had his amazing win at Doral 5 years ago, people saw his great talent, and a bright future ahead. Now he is the Masters Champion!"
    Who owns Doral, you ask? That's the "Trump National Doral" -- if we're being formal.
    Trump didn't mention the four other tournaments Reed had won before winning Sunday at Augusta. Just the one that was held on a golf course -- and resort -- that carried the "Trump" name.
    This is not a coincidence. Time and time again over the last few years, Trump has shown a unique ability to find the Trump angle in almost every major news event - including tragic ones. (Anderson Cooper broke this down on TV in February.)
    • Of the fire in Trump Tower that left a man dead over the weekend, the President tweeted: "Fire at Trump Tower is out. Very confined (well built building). Firemen (and women) did a great job. THANK YOU!"
    • Following the murders in Parkland, Florida, Trump tweeted this: "Very sad that the FBI missed all of the many signals sent out by the Florida school shooter. This is not acceptable. They are spending too much time trying to prove Russian collusion with the Trump campaign - there is no collusion. Get back to the basics and make us all proud!"
    • Touring damage in hurricane-ravaged Puerto Rico in October 2017, Trump remarked: "I hate to tell you, Puerto Rico, but you've thrown our budget a little out of whack because we spent a lot of money on Puerto Rico."
    • In the immediate aftermath of the Orlando nightclub shooting in June 2016, Trump tweeted this: "Appreciate the congrats for being right on radical Islamic terrorism, I don't want congrats, I want toughness & vigilance. We must be smart!"
    There's more. Lots more. But you get the point. In every situation -- joyous, tragic and everywhere in between -- Trump makes it about himself. Always.
    Now. Human nature is such that we all tend to think "what does this mean for me" when something happens. Self-interest is always a very powerful motivator.
    But we usually expect our leaders -- particularly the president -- to think of the broader good. Not just "how does this impact me" but "what does this mean for our country"?
    There's lots of ways Trump is redefining "presidential" with every passing day in the White House. Add this one to the list.