- Many of the passengers were students, state-run news agency says
- Deadly traffic accidents are common in Ethiopia
The crash took place Monday in Legambo, a mountainous area in Amhara region.
The state-run Amhara Mass Media Agency said 28 men and 10 women were killed in the accident, most of whom were students.
Another 10 passengers sustained heavy and light injuries.
Deadly traffic accidents are common in Ethiopia, Africa's second-most populous country.
Experts say driving standards are poor and many vehicles are badly maintained. Road safety remains one of the issues to be addressed in the East African country.