Think this is science fiction? Think again. Many of us probably don't realize that AI programs were authoring many parts of the summer Olympics coverage
, and also providing readers with up-to-date reports
, personalized based on the reader's location, on nearly 500 House, Senate, and gubernatorial races during the last election cycle.
And those news feeds on Facebook and Google News that the majority of people trust more
than the original news sources, well those, too, employ machine-learning algorithms
to match us with news and ads. And we saw how easily those were co-opted by the Russians to influence our last presidential elections.
Follow the natural progression of these developments, and it leads to an ominous future in which AI entirely writes and presents the news exactly the way each of us would like to read it -- forever altering democracy as we know it.
In this future, journalists might still report on events, but it will be AI that will take these inputs, inject data from its vast historical repositories and formulate a multitude of different themes, each making different arguments and coming to different conclusions. Then, using data about readers' interests learned from their social media, online shopping and browsing history, AI will present them with the version of the news they would like to read.
For example, for a reader with strong views on the environment, news of heavy flooding in some place of interest might be presented from a global warming standpoint, with conclusions about how human activity has hurt the environment. For another with views against climate change, the same story might be presented with data and conclusions questioning the validity of weather science.
Stories might be presented in brief, for readers who like to peruse the news, or in-depth, for those who like to delve into details. It may even have actionable links to online stores selling essential supplies for those in the flood zone or social media links connecting readers with others who share their interests. In essence, it will be the perfect AI-created echo chamber -- where each person will be an audience of one, connected to others who are always agreeable.
This hyper personalized, AI-driven reality is closer than people realize -- and it goes beyond the Olympic or election coverage I mentioned. After his purchase of the Washington Post, Jeff Bezos introduced Heliograf, an AI-based writing tool, which given predefined themes and phrases can write complete articles. This software, while still far from autonomous, has already authored about 850 articles
that have cumulatively garnered half a million page views.
Others like The New York Times, the Associated Press and many financial organizations are also testing
and utilizing similar software for everything from local news reporting to financial report writing. Just consider this AP story
on a Maryland-based company's third-quarter results, written by AI.
Furthermore, thanks to Google, Facebook, Amazon and other online services tracking virtually every aspect of people's online and even offline behaviors, we already have deep data on almost every American's personal opinions and preferences -- which these companies already use to target and position advertisements. All that's missing is for one media organization to combine these processes.
And there is nothing to stop a company, especially one such as Amazon or even Apple, from doing it. After all, it would create the perfectly "sticky website," where people, content and products are precisely matched -- an advertiser's dream come true.
Besides, there is no policy or law that prohibits any of this -- none whatsoever prescribing that the news must be authored by peopl