These are your white allies on Facebook
Updated 9:27 AM ET, Wed December 6, 2017
(CNN)Social media conversations on race typically take one of two routes.
The first, and the one less traveled, leads to a thoughtful, fact-driven exchange of ideas. The second (more popular) route leads to bitter back-and-forth filled with tired stereotypes or racially inflammatory barbs.
But now, when discussion swerves in the second direction, there's a group of white allies prepared to do the rerouting.
White Nonsense Roundup is a social media watchdog group with about 100 white volunteers. Its goal: to relieve people of color from the emotional labor of engaging with a person's racist or racially insensitive thoughts.
Say, a person of color makes a post about Black Lives Matter. Then others respond with ignorant or offensive comments. That person can tag White Nonsense RoundUp to snatch some edges -- or, better put, to educate people with context and fact-based views.
Think of it like roadside assistance for social media debates you're tired of having.
"It's really unfair that we expect people of color to experience racism, but then also explain it to us," the group's co-founder Terri Kempton, a book editor and college instructor, told CNN.
How it started
After Philando Castile's killing in 2016, Kempton saw a need for proactive involvement by white people like herself in conversations about race.
"I think, as white people, we are taught that intentions are all that matters," Kempton said. "We think that if our hearts are in the right places and we consciously doubt racism, we're good to go. So that was a light-bulb moment to me, where I didn't think intentions are enough."
So, she approached another white friend, Layla Tromble, and together they launched White Nonsense Roundup on Facebook, Twitter and later Instagram.
"I thought, 'What about if we take on some of that emotional labor or burden?'" Kempton said. "Because white people are responsible for talking to other white people about racism."
Their idea worked. Since its launch, White Nonsense RoundUp has gained more than 138,000 followers across its different accounts.
One of them is Kevin Tillman, an educator in Oakland, California, who says he uses the service almost every day. Tillman, 40, is a leader in the vegan hip-hop movement and often encounters trolls online.
"It's inspiring. I really appreciate the work that they're doing and I steadily promote them," he said. "And the reality is white folks will sooner listen to them. They're handling things people of color have been handling all our lives."
Chenoa Alamu discovered White Nonsense RoundUp when she came across one of their posts that said it's not the job of black people to educate white people.
"I just couldn't believe what I was reading. It was such a breath of fresh air," said Alamu, a violinist in Springfield, Illinois.
"I feel strong enough and have felt strong enough to have conversations about race on my own. But I was getting tired," she said. "When I saw the (White Nonsense RoundUp) post, that's when I was like, 'Phew, finally somebody white who gets it ... someone willing to carry the burden of racism.'"