CNN —  

It’s a hassle to fish around endlessly in your bag or purse every time you need your phone or keys, especially if the bag lacks pockets or compartments for organizing your essentials.

Hauling around a cluttered tote is inconvenient, and hunting for those items can delay your trips to get to work or pick up the kids.

Luckily, several brands have a solution for bag enthusiasts. They’re marketing variations of a tote-bag insert. Basically, these inserts act as an added compartment, usually with extra zipper pockets and storage space, that can be slipped into your bag for added functionality.


Our tote-bag insert of choice is an expandable option from Pursfection ($34.94;, which acts as a protective liner and organizer for your handbags, totes and satchels. Made from polyester and with a whopping 11 pockets, this vessel conveniently expands in both length and width so that you can fit it snugly into your purse.

On Amazon, more than 300 users reviewed their Pursfection purchase and gave the product a 4.5-star rating out of 5. From those reviews, customers were most notably satisfied with the organizer’s versatile design, pleasing looks, and how easily it allows for changing purses.

Most reviews agreed that Pursfection helped them be better organized and more efficient every day.

Now, with this genius contraption, you’ve got a system in place. No more digging around for your lip balm, phone, keys or wallet. They’re all there, right where you put them.

Note: The prices above reflect the listed retailer’s price on the date this article was published.