Sweat Cosmetics's line of sweatproof cleansing wipes, bronzer, foundation, mineral powder and mineral illuminator was created by athletes for athletes.
“Don’t sweat it” is easier said than done when you’re running a few miles and your makeup is melting off your face. That’s why for professional athletes who like to wear makeup on the field, sweatproof options are an absolute must. Not only are these pros viewed under a microscope, expected to look their best both on and off the field, but they’re also putting their skin in harsh conditions. If they wear makeup that’s not built to withstand extreme perspiration, they can fall victim to clogged pores and breakouts almost instantaneously.
The beauty market had little to offer in the way of products that can withstand the rigor of an athletic event, contain UV protection, and are made with all natural ingredients to prevent acne. That was an issue for soccer players Taryn Hemmings, Emily Hines, Courtney Jones, Leslie Osborne and Lindsay Tarpley, decorated athletes ranging from an Olympic gold medalist to Hall of Famers — so they decided to take matters into their own hands.
The result: Sweat Cosmetics, a line of makeup made by active women for active women. Sweat’s current offerings include skin-balancing cleansing wipes, mineral bronzer, mineral foundation, translucent mineral powder and mineral illuminator, all of which feature some form of SPF protection (starting at $24; sephora.com). Their various powders — which offer sweat and water resistance ranging from 40 to 80 minutes — are made specifically with the intent to keep pores clear with the use of all-natural and hypoallergenic ingredients (starting at $24; anthropologie.com).
It’s one of the first product lines made with athletes in mind, and it’s clear the need was out there. The majority of the Sweat Cosmetics line on Sephora has garnered an impressive 4.5- to 5-star rating. Sweat also counts other professional athletes as avid customers.
The carefully created products and impressive customer satisfaction ratings are a testament to the brand’s values: “We believe in empowering women, embracing beauty, and encouraging every woman to find her sweat.” The makeup isn’t just for those who want to look and feel their best during their 5-mile runs or intense workouts. It’s really for the everyday woman who needs a product that can hold up to her on-the-move lifestyle.
And that’s something we can get behind.
Note: The prices above reflect the listed retailer’s price on the date this article was published.