Money Kicks – Social media sells -- in Dubai, perhaps more so than anywhere in the world -- and Instagrammers are utilizing their following to build their brands. Rashed Belhasa, known to his followers as Money Kicks, is a 15-year-old sneaker-collector and vlogger with a large following on Instagram and YouTube. Belhasa has used his platform to launch a clothing line and various brand collaborations, with celebrity friends happy to lend a helping hand.
Money Kicks – Belhasa and footballer Lionel Messi. The teenager's Instagram feed is full of selfies with stars passing through Dubai. But the who's-who is missing one name: Michael Jordan, Belhasa's hero and the name attached to some of his most prized sneakers.
Money Kicks – Inventor of some of Nike's most iconic Air Jordans and the Air Max 1, Tinker Hatfield poses for a photo. Belhasa's YouTube videos profile many of the designer's key sneakers. The vlogger has been known to color-coordinate his sneakers with supercars featured in videos.
Money Kicks – The son of a wealthy Emirati, Belhasa's home contains many exotic pets, part of the draw for celebrities, such as boxing heavyweight world champion Anthony Joshua.
Lady Fozaza – With 549,000 followers, Badr often models her looks herself. The entrepreneur says on Instagram "you have 2.5 seconds" to attract a user's attention, describing the Instagram Story feature as a game-changer. Fashion retailers can now add links to looks, so users can swipe out of the app and buy items with greater ease.