Money Kicks – Social media sells -- in Dubai, perhaps more so than anywhere in the world -- and Instagrammers are utilizing their following to build their brands. Rashed Belhasa, known to his followers as Money Kicks, is a 15-year-old sneaker-collector and vlogger with a large following on Instagram and YouTube. Belhasa has used his platform to launch a clothing line and various brand collaborations, with celebrity friends happy to lend a helping hand.
Money Kicks – Belhasa and footballer Lionel Messi. The teenager's Instagram feed is full of selfies with stars passing through Dubai. But the who's-who is missing one name: Michael Jordan, Belhasa's hero and the name attached to some of his most prized sneakers.