MIAMI, FL - FEBRUARY 08:  A Nordstrom store is seen on February 8, 2017 in Miami, Florida. Today, President Donald Trump commented on Twitter that the department store Nordstrom had treated his daughter Ivanka Trump unfairly after dropping her clothing label from the store.  (Photo by Joe Raedle/Getty Images)
White House plugs Ivanka Trump's brand
01:43 - Source: CNN

Story highlights

"Go buy Ivanka's stuff is what I would say," said Conway

Like her father, it's clear Ivanka Trump is a branding pro

CNN  — 

Who can forget last month when President Donald Trump’s senior adviser, Kellyanne Conway, made a knee-jerk quip defending Ivanka Trump’s clothing line during a live TV interview?

“Go buy Ivanka’s stuff is what I would say,” said Conway to Fox News. “I’m going to give a free commercial here: Go buy it today, everybody. You can find it online.”

The first daughter’s designs had just been dropped by Nordstrom due to poor sales, which prompted Conway’s full-throated endorsement.

Backlash was swift. People cried ethics foul; White House spokesman Sean Spicer said Conway was “counseled” about her behavior. News stories questioned whether there was a clear violation of the rules against endorsing products from the White House. It was, in short, drama.

But while Conway suffered a public scolding, Ivanka Trump remained silent. And she has employed a more stealth plan for promoting her fashion line: She didn’t go on television, didn’t overtly promote, she didn’t shill – she simply wore.

In the past few weeks, Ivanka Trump has consistently worn her own label, adding a bag here, a shoe there, even teasing her upcoming Spring 2017 designs, before most were available in stores or online.

Like her father, it’s clear Ivanka Trump is a branding pro. Relying on a show-don’t-tell policy, her millions of social media followers have only grown with each post, and no one is questioning her ethics, or whether wearing her own fashion label is abuse of promotion powers – it’s just a matter of taste.

Decide for yourself. Here are several examples of Ivanka’s recent looks:

Supreme Court Jacket

Social post:


Ivanka Macys Coat

National Urban League pencil skirt

Social post:


Ivanka Skirt Lord and Taylor 1

Manufacturing CEO top


Andrew Liveris, chairman and chief executive officer of The Dow Chemical Co., from left, Ivanka Trump, and Reed Cordish, White House assistant of intragovernmental and technology initiatives, listen during a manufacturing executives meeting at the White House.


Ivanka Peplum Top Bonton

Governor’s Dinner open-toe sandals

Social post:


Ivanka Walmart Shoe

Marine One earrings


Senior Advisor to the President, Jared Kushner (L), walks with his wife Ivanka Trump to board Marine One at the White House in Washington, DC, on March 3, 2017. The two are travelling with US President Donald Trump to Florida.


Ivanka Earrings Fine Jewelry

Orlando classroom satchel, skirt


President Donald Trump arrives in the room with daughter Ivanka Trump for a roundtable discussion at St. Andrew Catholic School on March 3, 2017, in Orlando, Fla.


Ivanka Amazon Bag
Ivanka Skirt 2