Planned Parenthood to benefit from '20th Century Women' ticket sales this weekend

Greta Gerwig in '20th Century Women.'

Story highlights

  • The studio behind "20th Century Women" is taking a step to support real-life women by donating 5% of its profits from this weekend's ticket sales
  • "Mike has done a fabulous job in this film of covering real women's stories in a way that is accessible and actually generates conversations," said Cecile Richards, president of Planned Parenthood

(CNN)This weekend, a trip to the movies could do some good for Planned Parenthood.

A24, the studio behind Mike Mills' "20th Century Women" is showing its support for the organization by donating 5% of its revenue from the film to Planned Parenthood.
"In honor of everyone who sees the film this weekend, we will be making a donation to our friends at Planned Parenthood, who generously worked with Mike Mills during the writing and pre-production of '20th Century Women' to ensure this important period of women's reproductive rights was portrayed accurately," A24 told CNN in a statement.