Three in five people in the UK who vow to quit smoking pick the habit up again by the end of January
Going on a diet and starting at a gym also had low success rates
It’s that time of year when many of us take a cold, hard look at our lives – and, more important, our vices – to set a goal we believe will make us healthier or happier in the year ahead.
There are 1 billion smokers worldwide, and one resolution in the top 10 each year is the intention to kick the habit for good.
But this goal is the most difficult of all resolutions to keep, with three in five people in the United Kingdom who resolved to quit taking the habit up again by the end of January, according to new data released by the Royal Society of Public Health in the UK.
Of more than 2,000 people surveyed about their resolutions at the end of 2016 by research consultancy Populus, 175 (8%) had chosen to quit smoking, but only 41% of those 175 kept it going until January 31. Just 13% remained smoke-free at the end of the year.
“One of the main challenges of smoking is that it’s a chemical addiction,” said Duncan Stephenson, director of external affairs at the Royal Society of Public Health. Quitting “takes huge amounts of willpower.”
Stephenson was unsurprised by the findings. They’re an important reminder that people should not to give up after the first hurdle or slip-up. They can use support services or quitting aids, such as nicotine replacement therapy or e-cigarettes, to improve their chances of success, he said.
“Rather than setting unrealistic goals and making huge changes to lifestyle, we suggest people make small changes using a step-wise approach,” he said. “During the new year, lots of people want to reinvent themselves … but people shouldn’t set themselves up to fail.”
Stephenson likened quitting smoking to the challenge of going on a diet in which people set unrealistic targets by making dramatic – and often short-lived – changes.
“Christmas is one of the most calorific periods of the year, and then you put yourself in a straitjacket when you go on a crash diet,” he said. “In most cases, 95% of diets fail.”
In the organization’s survey, dieting was second from last in terms of resolution success, with 65% of people lasting one month and just 16% making it to the end of the year.
“The most difficult resolutions to keep were the consumptive, addictive behaviors, such as smoking and dieting,” said John Norcross, distinguished professor of psychology at the University of Scranton and author of the behavior change book “Changeology.” Norcross has been exploring resolutions and the factors impacting people’s ability to change for more almost 30 years.
“The easiest ones are the realistic, attainable resolutions that can be accomplished permanently in the first three or four weeks,” he said.
The most successful resolutions in 2016 were among people who had chosen to improve relationships with friends and family, followed by shaping a healthier work-life balance.
More than 80% of people who resolved to improve relationships reported doing so by the end of January, with 58% having stuck with it to the end of the year. A better work-life balance came in second, with 75% keeping this resolution for one month and 43% still feeling they were doing this at the end of the year.
“It’s not so much the topic, it’s how realistic the goal is,” Norcross said, adding that for the most successful resolution, “it doesn’t say ‘fix,’ it says ‘improve’ … so they will have a much higher success rate.”
The fact that people self-reported their success inevitably brings some bias to the findings, in addition to the fact that people had to recall things from earlier in the year, said Norcross.
But also worth noting is the broadness of the data.
“We don’t know how people characterize their success rates. … We don’t have a sense of magnitude for improvement,” said Norcross, giving the example of playing sports and not knowing whether people played once a week or every few months.
For its next survey, Stephenson said, the Royal Society of Public Health will be asking participants for more detail and will inquire further about what threw people off their resolutions.
These findings are likely to be reflected in other countries, including the United States, Stephenson said, underscoring “some of the challenges individuals face in both changing behavior and maintaining” their resolutions.
A 2017 Marist Institute of Public Opinion resolution poll of more than 400 people in the United States found smoking to be the seventh most popular resolution, chosen by 6% of those polled. The most common resolution was wanting to be a better person (16%), followed by wanting to lose weight.
In earlier studies by Norcross in 2002, the most popular resolutions still related to stopping smoking, weight loss and increasing exercise.
Tips for success
To prepare your mind to succeed in maintaining your resolution, Norcross uses the analogy of learning a new sport or skill. A person doing that is likely to slip up and make mistakes – but they should then learn from those slip-ups.
“Let’s say you wanted to learn tennis,” he said. “People say they would have to take lessons, it would take some time, and they are likely to make mistakes, and that’s right.” The same is true when quitting smoking or committing to eating healthier foods.
Successful people know that a slip is not a fall, he said, and relapses are common – and expected. “It’s like someone missing a shot in tennis and not playing again. It’s really quite silly when you think about it,” he said.
But people should be encouraged by the survey numbers, Norcross said, adding that averaging across all resolutions, about 40% of people remain successful at six months. Once there, they are more likely to last the year.
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Both Norcross and Stephenson stress that willpower is not enough, not matter how much you may hear otherwise.
“In our studies, people who primarily relied on willpower failed at three times the rate of everyone else,” Norcross said, adding that many steps are needed to make a resolution last. “It starts with getting prepared, rewarding yourself, developing a flourishing environment that supports you and creating the behavior.”
Stephenson agrees, adding that people should “not be discouraged if they relapse,” he said. “It is difficult to maintain behavior change, but if you make small changes, it can have a huge effect.”