NFL won't fine Ezekiel Elliott for Salvation Army kettle jump

The Dallas Cowboys' Ezekiel Elliott celebrates in a Salvation Army kettle after scoring a touchdown Sunday.

Story highlights

  • Salvation Army says it saw a 61 percent increase in online donations after Elliott jumped into the kettle
  • Elliott still will donate to the Salvation Army even though he won't be fined

(CNN)Ezekiel Elliott saw the huge red Salvation Army kettle during warmups. Then he got an idea.

It was Sunday night in Arlington, Texas, and the Dallas Cowboys were hosting the Tampa Bay Buccaneers. Elliott, the Cowboys' rookie running back, has been a star for Dallas this season, helping lead the team to a playoff berth and a tie for the best record in the NFL.
So when Elliott scored on a touchdown run from 2 yards out, setting a Cowboys' single-season record for rookie rushing touchdowns with 13, he decided to celebrate in a creative way. He jumped into the nearby kettle, playfully ducking down inside.