Amazon debuts Black Friday Deals site

Updated 8:06 PM EST, Tue November 8, 2016
Follow an Amazon pkg through the automated Amazon fulfillment center.
REGAN, JACK/CNNMoney
Follow an Amazon pkg through the automated Amazon fulfillment center.
Now playing
01:39
Human hands barely touch Amazon packages
Apple iPhone Xr models rest on display during a launch event on September 12, 2018, in Cupertino, California. - New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum in a sputtering smartphone market as the California tech giant moves into new products and services to diversify.Apple was expected to introduce three new iPhone models at its media event at its Cupertino campus, notably seeking to strengthen its position in the premium smartphone market a year after launching its $1,000 iPhone X. (Photo by NOAH BERGER / AFP)        (Photo credit should read NOAH BERGER/AFP/Getty Images)
NOAH BERGER/AFP/Getty Images
Apple iPhone Xr models rest on display during a launch event on September 12, 2018, in Cupertino, California. - New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum in a sputtering smartphone market as the California tech giant moves into new products and services to diversify.Apple was expected to introduce three new iPhone models at its media event at its Cupertino campus, notably seeking to strengthen its position in the premium smartphone market a year after launching its $1,000 iPhone X. (Photo by NOAH BERGER / AFP) (Photo credit should read NOAH BERGER/AFP/Getty Images)
Now playing
02:03
Apple may have most to lose with China tariffs
CNN
Now playing
03:09
First impressions of iPhone XS and XS Max
Photo Illustration: Shutterstock/CNNMoney
Now playing
01:25
Amazon is worth $1 trillion
The small rovers, MINERVA-II1. Rover-1A is on the left and Rover-1B is on the right. Behind the rovers is the cover in which they are stored.
JAXA
The small rovers, MINERVA-II1. Rover-1A is on the left and Rover-1B is on the right. Behind the rovers is the cover in which they are stored.
Now playing
01:49
See the images rover took on asteroid
The Airlander 10 airship is pictured airborne in its hangar during its media launch at Cardington Airfield in Shortstown near Bedford on March 21, 2016.
The Airlander, which was originally developed for the US military, is 300 feet (91 metres) long, according its British maker Hybrid Air Vehicles. The Airlander is essentially three streamlined airship-type bodies merged into one with wings and rotary engines. / AFP / ADRIAN DENNIS        (Photo credit should read ADRIAN DENNIS/AFP/Getty Images)
ADRIAN DENNIS/AFP/AFP/Getty Images
The Airlander 10 airship is pictured airborne in its hangar during its media launch at Cardington Airfield in Shortstown near Bedford on March 21, 2016. The Airlander, which was originally developed for the US military, is 300 feet (91 metres) long, according its British maker Hybrid Air Vehicles. The Airlander is essentially three streamlined airship-type bodies merged into one with wings and rotary engines. / AFP / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images)
Now playing
01:59
World's largest aircraft prepares to take off
Gravity
Now playing
02:23
The man behind the world's first jet suit
Disney
Now playing
01:18
Disney's high-flying acrobatic robots will floor you
Courtesy MIT researchers
Now playing
01:10
'Blind' robot can climb stairs, leap on desks
Elon Musk flamethrower
INSTAGRAM/elonmusk
Elon Musk flamethrower
Now playing
00:51
Elon Musk releases new torch devices
Houben/Van Mierlo architecten
Now playing
00:53
Watch these 3D-printed homes being built
CNN
Now playing
04:02
We took to the sky in Kitty Hawk's flying car
CNN; Reviver Auto
Now playing
01:08
California tests pricey digital license plates
Amazon.com/CNNMoney
Now playing
01:18
Amazon under fire over Echo recording error
Boston Dynamics
Now playing
01:21
Humanoid robot runs through the park by itself
blockchain thumb
CNN, Consensys
blockchain thumb
Now playing
03:00
What is blockchain?

Story highlights

Amazon's site will feature new deals every day

Walmart to deploy "holiday helpers" to assist customers

Mall of America is closing on Thanksgiving Day

(CNN Money) —  

The holiday season has begun at Amazon.

The online shopping service on Tuesday launched its Black Friday Deals Store, featuring sales on clothing, electronics, toys and other products. The site will feature new deals every day – sometimes as often as every five minutes – until December 22.

Some were already available Tuesday morning, including $20 off an Amazon Kindle e-reader and up to 70 percent off some coats and jackets. The website also advertised an “upcoming deals” section that featured countdowns to savings available for members of Amazon’s Prime program.

Amazon is also rolling out a set of deals this year for Prime members who own any device that features the company’s voice assistant, Alexa. A Prime membership costs $99 a year.

Amazon’s announcement comes as many stores finalize their own plans leading up to Black Friday.

Walmart says it will deploy “holiday helpers” starting Friday to help customers get through checkout lines this season.

And Macy’s is opening earlier than ever this year, starting sales at 5 p.m. on Thanksgiving Day and staying open until 2 a.m. Macy’s will close for four hours and reopen at 6 a.m. on Black Friday.

Not everyone is embracing an early holiday shopping frenzy. The Mall of America in Minnesota is closing on Thanksgiving Day. But the mall also says some stores could choose to open.

–CNNMoney’s Aaron Smith and Kathryn Vasel contributed to this story.