Africa

Why education is vital to Vitae London founder

Updated 7:13 AM ET, Thu October 13, 2016
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London-based William Adoasi and his team are changing the lives of young children in South Africa by providing them with school uniforms, bought with money from sales of his watches. Courtesy Vitae Photography
The son of Ghanaian parents who moved to the UK two years before he was born, 26-year-old Adoasi's father was the first in his family to learn how to read and write. "Education equips people to make the change they want to see, that's why I'm really passionate about education, I saw the impact it had on my dad's life." Courtesy Vitae Photography
Vitae London gives 10% of the money it makes monthly to House of Wells, a charity supporting children in South Africa. "Even though we're presently in South Africa, the vision is to support children across the whole of Africa," explains Adoasi. "The charity we're working with now started in South Africa, and their vision is to go from the most southern country and work their way up." Courtesy Vitae Photography
After launching, Vitae London received a £20,000 ($24,500) loan from Virgin StartUp, the not-for-profit arm of Virgin, dedicated to helping aspiring entrepreneurs. Courtesy Vitae Photography
Just 11 months in, Vitae London has sold 412 watches and purchased 780 items of school uniform for children in South Africa. Courtesy Vitae Photography
Adoasi trained his cousin who lives in Ghana, who now runs Vitae London's Twitter account, which has over 9,000 followers at the time of writing. Courtesy Vitae Photography
Adoasi has some advice for those wanting to start their own passion projects. "Do everything you do with a spirit of excellence," he says. "If your product is just as good, if not better than the those already in the market, and you have got a unique selling point, then there's no reason it won't succeed." Courtesy Vitae Photography